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This is the presentation for my capstone defense in the completion of my M.S. in Technical Communication at NC State University.
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SOCIAL MEDIA and TECHNICAL COMMUNICATION
A Course in Progress
By Jennifer Riehle
ENG 675 | Spring 2011 | April 26th, 2011
ENG 675 | Spring 2011 April 26th, 2011
PREVIEW• Opportunity
• Objectives
• Constraints
• Methodology
• Rhetorical Strategy
• Results
• Review
ENG 675 | Spring 2011 April 26th, 2011
OPPORTUNITY
The emergence of social media has created new jobs for technical communicators
‣ Interest in a course on social media and emerging technologies
‣Currently offered but timeline for permanent implementation is limited
ENG 675 | Spring 2011 April 26th, 2011
OBJECTIVES• Research similar courses
• Develop a course that considers the use of social media from a technical communication perspective
• Build in flexibility for study of emerging technologies
• Make the course content available to others
CONSTRAINTS
TIMEStefan
ENG 675 | Spring 2011 April 26th, 2011
CONSTRAINTS
• Time: the research
• Time: the lesson plans
• Time: staying relevant
• Personal background
ENG 675 | Spring 2011 April 26th, 2011
METHODOLOGY
• Research
• Reading
• Planning
• Creating
ENG 675 | Spring 2011 April 26th, 2011
methodology: RESEARCH• Indiana University
• University of Massachusetts
• Kansas University
• University of Central Florida
• Bowling Green University
• Clemson University
• Minnesota State University
ENG 675 | Spring 2011 April 26th, 2011
methodology: RESEARCH• Indiana University
• University of Massachusetts
• Kansas University
• University of Central Florida
• Bowling Green University
• Clemson University
• Minnesota State University
ENG 675 | Spring 2011 April 26th, 2011
methodology: RESEARCH• Indiana University
• University of Massachusetts
• Kansas University
• University of Central Florida
• Bowling Green University
• Clemson University
• Minnesota State University
• NC State University
ENG 675 | Spring 2011 April 26th, 2011
methodology: READINGEngage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New WebBrian Solis
Conversation and Community: The Social Web for DocumentationAnne Gentle
Letting Go of the Words: Writing Web Content that WorksJanice (Ginny) Reddish
Designing Social Interfaces: Principles, Patterns and Practices for Improving the User ExperienceChristian Crumlish and Erin Malone
The Yahoo Style Guide: the Ultimate Sourcebook for Writing, Editing, and Creating Content for the Web
ENG 675 | Spring 2011 April 26th, 2011
methodology: PLANNING
• Tying readings to in-class discussion
• Getting the students to write
• Finding time for presentations
• Keeping the content relevant
methodology: CREATING
• The website
• The syllabus
• Writing the lesson plans
Stefan
ENG 675 | Spring 2011 April 26th, 2011
RHETORICAL STRATEGIES
• Course content
‣Online ethics and privacy issues
‣Managing employees and management
‣ Evaluating and writing for your audience
ENG 675 | Spring 2011 April 26th, 2011
RHETORICAL STRATEGIES
• Course organization
‣Canons of Rhetoric - Arrangement
ENG 675 | Spring 2011 April 26th, 2011
RHETORICAL STRATEGIES
• Project delivery via WordPress
‣ Immediacy of related information
‣Using the public sphere
‣ Ethos
ENG 675 | Spring 2011 April 26th, 2011
RESULTS
ENG 675 | Spring 2011 April 26th, 2011
RESULTS
• Shared work with others
‣ Schools who indicated interested
‣ Dr. Gretchen Perbix, Minnesota State University
‣ Dr. Richard Waters, NC State University
• Hope to see some of my work used in the creation of a permanent course
ENG 675 | Spring 2011 April 26th, 2011
REVIEW
• New technologies mean new opportunities for technical communicators
• Course designed to fill a need and still be flexible for future technologies
• Content to be shared with others
with gratitude...• Dr. Stan Dicks
• Dr. Brad Mehlenbacher
• John Martin
• Sarah McKone
• The NCSU Tech Comm Community
Stefan
Questions?
Stefan
Visit the project site athttp://jenreally.com/675project/