Social Media Basics

Today’s Panel

Moderator: Loryn ClarkRotary Club of Albert Park, Australia Panelist: Genevieve FlightRotary Club of London , England, UK

Panelist: Melissa WardRotary Club of Twin Bridges, New York, USA

Panelist: Joe LorenzoPublic Relations SpecialistRotary International, Evanston, USA

Social media is a conversation

This is a fundamental shift in the way we communicate

Impacts of Social Media

Facebook• A social network connecting people

through connections, messages, photos, and videos

• Over 500 million visitors return to the site each month (30% from mobile device)

• The 55+ Audience grew 922.7% in 2009

Twitter• A microblog (up to 140 characters) to

share news, content, images, video with followers

• 190 million users (27% log in everyday)

• 600 million searches per day

• 46% of users update via mobile device

Reaching the Consumer• 78% of online users trust the

recommendation of other consumers

• 34% write about products and brands

• 70% of all purchase decisions are friend recommended

Listen First

“It’s about conversations, and the best communicators start as the best listeners.”

- Brian Solis, Social Media Manifesto

Advantages

Social Media Tips

Add Value

• Comment on blogs or news stories• Interact on Facebook / LinkedIn• Tweet projects/activities• Upload images or videos

Share your expertise to benefit the members of the community…

Conversations Build Trust

The Goal is not to control the conversation

Rotary’s Social Media Presence

Rotary’s Strategy

• Listen and learn

• Communicate to new audiences

• Connect better in the 21st Century

• Listen and learn

• Communicate to new audiences

• Connect better in the 21st Century

How you can too

• Highlight active/inspiring Rotarians

• Share project images, video, testimonials

• Drive traffic to your website or blog

• Build a community within yours

• Highlight active/inspiring Rotarians

• Share project images, video, testimonials

• Drive traffic to your website or blog

• Build a community within yours

rotary.org/socialnetworking

facebook.com/rotary

twitter.com/rotary

Linkedin

Flickr

YouTube

Share Rotary News

Global Outlook: Social Media

rotary.org/newsletters

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