Role Of Social Media In

DevelopmentOf Society

1. INTRODUTION:2. DEFINATION:3. TYPES OF SOCIAL MEDIA:4. HOW FAST SOCIAL MEDIA DEVELOPS SOCIETY: 5. MERITS AND DEMERITS:6. CONCLUSION:

INTRODUCTION

Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions.

Social media also allow individuals, companies, organizations, governments and parliamentarians to interact with large number of people.

DEFINITION •  Andreas Kaplan and

Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations".

Types of social media

HOW FAST THE SOCIAL MEDIA

IS DEVELOPING

IN THE SOCIETY

RADIO

38 YEARS TO REACH 50 MILLION

LISTENERS

TELEVISION13 YEARS TO REACH50 MILLION VIEWERS

Internet

4 YEARS TO REACH50 MILLION USERS

iPod3 YEARS TO REACH

50 MILLION

USERS

FACE BOOK

ADDED 100

MILLION USERS

IN 9 MONTHS

WIKIPEDIA• IT HAS OVER 13 MILLION

ARTICELS.• STUDIES IN IT ARE MORE

ACCURATE THAN ENCYCLOPEDIA

BRITANNICA.• IF YOU WERE PAID $1 FOR

EVERY TIME AN ARTICLE WAS POSTED WIKIPEDIA YOU WOULD EARN $156.23 PER HOUR.

YOU TUBE

• IS THE 2ND LARGEST SEARCH ENGINE IN THE WORLD

• MORE THAN 100,000,000 VIDEOS

A SOCIAL MEDIA LIKE FACE BOOK,

IF IT WAS A COUNTRY,

IT WOULD BE THE WORLD’S 4TH LARGEST.

80% OF TWITTER, USAGE IS ON MOBILE DEVICES, PEOPLE UPDATE ANYWHERE , ANYTIME.

93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS

If Wikipedia were made in to a book it would be 2.25 million pages long and it would take you over 123 years to read

Most popular social networking sites

Face book - over 800,000,000 monthly visits

Twitter - over 250,000,000 monthly visits LinkedIn - over 200,000,000 monthly

visits Google+ - over 150,000,000 monthly

visits Pinterest - over 140,500,000 monthly

visits

•80% OF COMPANIES USES SOCIAL MEDIA FOR RECRUITMENT

97% OF CONSUMERS USE ONLINE SEARCHES WHEN RESEARCHING

PRODUCTS OR SERVICES

ADVANTAGES• Social Media reduces the overall marketing cost.

• Social Media helps in offering better customer services.

DIS-ADVANTAGES• Some people may make fake profile.

• Social Media can be a real distractor and time waster.

CONCLUSIONSocial Media has equal merits and demerits.

It should be used in limited scope.

THE END