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The views expressed by David during the following presentation
DOES NOT IN ANY WAYreflect the views of the:
United Kingdom,United Nations,
any National Governments,NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
www.sociallyinfluenced.com
www.sociallyinfluenced.com
Why Use Social Media
www.sociallyinfluenced.com
www.sociallyinfluenced.com
Its all about starting the conversation
www.sociallyinfluenced.com
Why Social Media?
www.sociallyinfluenced.com
V. I .T .A .L
www.sociallyinfluenced.com
Video
Images
Text
Audio
Links
www.sociallyinfluenced.com
Youtube
Flickr
Gowalla / Foursquare
www.sociallyinfluenced.com
The value of the internet and mobile networks lies in their ability to connect
people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas.
www.sociallyinfluenced.com
People x Opportunity = ROI
www.sociallyinfluenced.com
Return on Influence
www.sociallyinfluenced.com
The Eternal Conflict
Measures of Performance
vs
Measures of Effect
www.sociallyinfluenced.com
Messaging using social media
www.sociallyinfluenced.com
Transparency =
Believability =
Credibility
www.sociallyinfluenced.com
Bosnia
Kosovo
Afghanistan
www.sociallyinfluenced.com
Oksigen FM
SMS interactionwww.sociallyinfluenced.com
KFOR – Kosovo
Youtube
www.sociallyinfluenced.com
www.sociallyinfluenced.com
www.sociallyinfluenced.com
www.sociallyinfluenced.com
ISAF Afghanistan
twitter vs
insurgents
www.sociallyinfluenced.com
www.sociallyinfluenced.com
www.sociallyinfluenced.com
www.sociallyinfluenced.com
www.sociallyinfluenced.com
for the first time your audience can check your
"facts"
www.sociallyinfluenced.com
The fear of losing control
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A “Tweet” or a “Facebook Status Update”
isn't a fact
Its a
“SPARK”
www.sociallyinfluenced.com
Why do you feel so insecure, exposed and scared of
deploying your messaging and influence using social media
platforms.
www.sociallyinfluenced.com
www.sociallyinfluenced.com
“The Arab Spring et al”
Did Social Media really …....
Closing down the web?
By passing (alive in)
Surrogate SMS – Twitter
IP cloaking
www.sociallyinfluenced.com
www.sociallyinfluenced.com
Any questions?
www.sociallyinfluenced.com
We do social media courses, especially for the military too
www.sociallyinfluenced.com