Social Media for Real Estate 101 | Matthew Rathbun

Social real Estate

Matthew Rathbun, BrokerABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES

EarthCraft and Eco-Broker Certified

Four Pillars 2010-2011©

TheAgentTrainer.com/SocMedFour Pillars 2010-2011©

Expectations


Don’t Be

A

Squirrel!


• Measure Your Time

• Use What Works

• Don’t Chase it All

• Give it time

• Be purposeful

• stay in a warm place

5Four Pillars 2010-2011©

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YouTube Moment

Think Different

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“Failing to make a decision to change is simply not an op7on – the market will

make one for you.”(Swanepoel Report)


NATIONAL ASSOCIATION OF REALTORS®

Member Profile2010

NAR Membership Profile

www.SocialTheBook.com

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• Click to edit Master text styles

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**Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”

http://www.wikipedia.org

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What Makes You Unique?

3 out of 4 American’s Use Social Technology.

Forrester, The Growth of Social Technology Adoption, 2008

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Engage

Edify

Educate

15:1 Engage to Promote Ra7oFour Pillars 2010-2011©

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Your Social Media Marketing should be fertilizer for your marketing, but it shouldn't

smell like... manure.

Is It Trusted?

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Rupert Murdoch, Global Media Entrepreneur

Technology is shifting the power away from the editors, the publishers,

the establishment, the media elite. Now it’s the people who are in control.”

BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME.

REASON #5

“

Marketing is a conversation


When Social Media Goes Bad

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YouTube Moment

United, United

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Measured Engagement• 1 to 15 Rule

• Keep it Positive!

• Spend about 20 minutes a day engaging others

• Spend about 20 minutes a day creating

• Don’t chase every tool

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140 Characters

Followers / UnFollowers

Measured Influence

Engagement

Social Language

• Aggrega7on• Avatars• Blogs• Blogroll• Collabora7on• Feeds• “Friends”

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Social Language

• Links• Lurkers• Mashups

• Open-‐Source• Permalink

• Photosharing• Podcast• Post

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Social Language

• RSS• Subscribing• Tags• Tribes• Transparency• URL• Widgets

• Whiteboards

• Wiki

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Matthew Rathbun, Director of Professional Development ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES



20 hours of video uploaded every minute

http://sites.pressatgoogle.com/sundance2010/general-youtube-stats

1+ billion views a day | Second Largest Search Engine

The equivalent of 140,000+ full-length movies in theaters each week

More video is uploaded to YT in 60 days than all 3 major US networks created in 60 years

March 2010: 24 Hours of video uploaded per minute. 34, 560 hours of video every

day - 1, 440 days worth of video!


http://www.youtube.com/mattrathbun1

http://www.youtube.com/thecarolinasfinest


Let’s Make a Move | The Tools

www.TheFlip.com



www.ScreenToaster.com


www.Camtasia.com


Windows Movie Makerhttp://www.microsoft.com/windowsxp/downloads/updates/moviemaker2.mspx


iMoviewww.apple.com/ilife/imovie/


www.Qik.com


www.UStream.comFour Pillars 2010-2011©

WHAT’S IN A BLOG?WHAT EVERY REALTOR®

SHOULD KNOW

Matthew Rathbun, BrokerABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES


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YouTube Moment

RSS in Plain English

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www.TheAgentTrainer.com58


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Naviga7on Menu


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Widgets


63

RSS Subscrip7on


65

Post


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Header


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Columns


ThemesFree & Premium


Commenting

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Plugins

73

Embedding

74

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Embedding

Embed Code


www.ypnlounge.blogs.realtor.org/

www.AgentGenius.com

www.MRISBLog.com

www.AgentGenius.com

www.EliteScoop.com

www.VAHomePlace.com

Windows Live Writer

www.dlvr.it

Written Market Plan

• Identify Niche

• Listen

• Write Bio

• Choose Avatar

• Choose Applications

• Engage84


www.flickr.com/search/advanced/86

Matthew Rathbun, Licensed BrokerABR, ABRM, ASR, AHWD, CSP, CNE, e-PRO, QSC, GREEN, GRI, SRES

Eco-Broker

Facing Facebook

Head-On

Real Estate Edition

Matthew Rathbun | Four Pillars, Inc ©


More than 500 million active users

50% of our active users log on to Facebook in any given day

Average user has 130 friends

People spend over 700 billion minutes per month on Facebook









Engage

Edify

Educate


Just Say: NO!


Sorry... What Are

You Selling?


Facebook.com/username


facebook.com/badges


facebook.com/RoostApp


SeeMyListings.com


Text

•Local News•Brokerage News•Something Engaging•Community Activity•HUMOR•Open Questions•What Are You Doing?•Charitable Activities•Fun Facts•Videos•Current Readings

Let’s Give ‘Em

SomethingTo Talk About


•“Like” other’s comments•Comment on other’s posts•Engage others with questions•Tag Friends in Posts and Notes•Share Links, Photos & Videos•Event Management

Engage







Hands On:Wall PostsGroupsSecurityFriend ManagementPhotosEventsCommunity/Fanpages

Real Estate Edi7on


Most Social Sites sync contact with GMail

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Google.com/mail

www.Google.com/Picasa


Google.com/Latitude

Google.com/Maps

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Google.com/docs

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www.Google.com/Analytics

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www.google.com/webmasters/tools/


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Google.com/Alerts

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Google.com/addurl

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Google.com/alerts


www.google.com/profiles

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V A N E S S A F O X

YOUR ONLINE STRATEGY IS

YOUR BUSINESS STRATEGY

Marketing in the Age of

G o o g l e


Facebook.com/mattrathbun

@mattrathbun

[email protected]

www.TheAgentTrainer.com

YouTube.com/MattRathbun1

Education

Social Media for Real Estate 101 | Matthew Rathbun