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This is an 8 hour presentation on the basics for Social Media tools for Real Estate Agents. More information can be found at www.TheAgentTrainer.com
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Social real Estate
Matthew Rathbun, BrokerABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES
EarthCraft and Eco-Broker Certified
Four Pillars 2010-2011©
TheAgentTrainer.com/SocMedFour Pillars 2010-2011©
Expectations
Four Pillars 2010-2011©
Don’t Be
A
Squirrel!
Four Pillars 2010-2011©
• Measure Your Time
• Use What Works
• Don’t Chase it All
• Give it time
• Be purposeful
• stay in a warm place
5Four Pillars 2010-2011©
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YouTube Moment
Think Different
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“Failing to make a decision to change is simply not an op7on – the market will
make one for you.”(Swanepoel Report)
Four Pillars 2010-2011©
NATIONAL ASSOCIATION OF REALTORS®
Member Profile2010
NAR Membership Profile
www.SocialTheBook.com
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• Click to edit Master text styles
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**Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
http://www.wikipedia.org
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What Makes You Unique?
3 out of 4 American’s Use Social Technology.
Forrester, The Growth of Social Technology Adoption, 2008
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Engage
Edify
Educate
15:1 Engage to Promote Ra7oFour Pillars 2010-2011©
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Your Social Media Marketing should be fertilizer for your marketing, but it shouldn't
smell like... manure.
Is It Trusted?
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Rupert Murdoch, Global Media Entrepreneur
Technology is shifting the power away from the editors, the publishers,
the establishment, the media elite. Now it’s the people who are in control.”
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME.
REASON #5
“
Marketing is a conversation
Four Pillars 2010-2011©
When Social Media Goes Bad
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YouTube Moment
United, United
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Measured Engagement• 1 to 15 Rule
• Keep it Positive!
• Spend about 20 minutes a day engaging others
• Spend about 20 minutes a day creating
• Don’t chase every tool
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Four Pillars 2010-2011©
140 Characters
Followers / UnFollowers
Measured Influence
Engagement
Social Language
• Aggrega7on• Avatars• Blogs• Blogroll• Collabora7on• Feeds• “Friends”
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Social Language
• Links• Lurkers• Mashups
• Open-‐Source• Permalink
• Photosharing• Podcast• Post
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Social Language
• RSS• Subscribing• Tags• Tribes• Transparency• URL• Widgets
• Whiteboards
• Wiki
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34Four Pillars 2010-2011©
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Matthew Rathbun, Director of Professional Development ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES
EarthCraft and Eco-Broker Certified
Four Pillars 2010-2011©
20 hours of video uploaded every minute
http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
1+ billion views a day | Second Largest Search Engine
The equivalent of 140,000+ full-length movies in theaters each week
More video is uploaded to YT in 60 days than all 3 major US networks created in 60 years
March 2010: 24 Hours of video uploaded per minute. 34, 560 hours of video every
day - 1, 440 days worth of video!
Four Pillars 2010-2011©
http://www.youtube.com/mattrathbun1
http://www.youtube.com/thecarolinasfinest
Four Pillars 2010-2011©
Let’s Make a Move | The Tools
www.TheFlip.com
Four Pillars 2010-2011©
Let’s Make a Move | The Tools
www.ScreenToaster.com
Let’s Make a Move | The Tools
www.Camtasia.com
Let’s Make a Move | The Tools
Windows Movie Makerhttp://www.microsoft.com/windowsxp/downloads/updates/moviemaker2.mspx
Let’s Make a Move | The Tools
iMoviewww.apple.com/ilife/imovie/
Let’s Make a Move | The Tools
www.Qik.com
Let’s Make a Move | The Tools
www.UStream.comFour Pillars 2010-2011©
WHAT’S IN A BLOG?WHAT EVERY REALTOR®
SHOULD KNOW
Matthew Rathbun, BrokerABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES
EarthCraft and Eco-Broker Certified
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YouTube Moment
RSS in Plain English
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www.TheAgentTrainer.com58
Four Pillars 2010-2011©
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Naviga7on Menu
www.TheAgentTrainer.com60
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Widgets
www.TheAgentTrainer.com62
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RSS Subscrip7on
www.TheAgentTrainer.com64
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Post
www.TheAgentTrainer.com66
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Header
www.TheAgentTrainer.com68
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Columns
www.TheAgentTrainer.com70
ThemesFree & Premium
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Commenting
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Plugins
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Embedding
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Embedding
Embed Code
Four Pillars 2010-2011©
www.ypnlounge.blogs.realtor.org/
www.AgentGenius.com
www.MRISBLog.com
www.AgentGenius.com
www.EliteScoop.com
www.VAHomePlace.com
Windows Live Writer
www.dlvr.it
Written Market Plan
• Identify Niche
• Listen
• Write Bio
• Choose Avatar
• Choose Applications
• Engage84
85Four Pillars 2010-2011©
www.flickr.com/search/advanced/86
Matthew Rathbun, Licensed BrokerABR, ABRM, ASR, AHWD, CSP, CNE, e-PRO, QSC, GREEN, GRI, SRES
Eco-Broker
Facing Facebook
Head-On
Real Estate Edition
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Engage
Edify
Educate
Matthew Rathbun | Four Pillars, Inc ©
Just Say: NO!
Matthew Rathbun | Four Pillars, Inc ©
Sorry... What Are
You Selling?
Matthew Rathbun | Four Pillars, Inc ©
Facebook.com/username
Matthew Rathbun | Four Pillars, Inc ©
facebook.com/badges
Matthew Rathbun | Four Pillars, Inc ©
facebook.com/RoostApp
Matthew Rathbun | Four Pillars, Inc ©
SeeMyListings.com
Matthew Rathbun | Four Pillars, Inc ©
Text
•Local News•Brokerage News•Something Engaging•Community Activity•HUMOR•Open Questions•What Are You Doing?•Charitable Activities•Fun Facts•Videos•Current Readings
Let’s Give ‘Em
SomethingTo Talk About
Matthew Rathbun | Four Pillars, Inc ©
•“Like” other’s comments•Comment on other’s posts•Engage others with questions•Tag Friends in Posts and Notes•Share Links, Photos & Videos•Event Management
Engage
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Matthew Rathbun | Four Pillars, Inc ©
Hands On:Wall PostsGroupsSecurityFriend ManagementPhotosEventsCommunity/Fanpages
Real Estate Edi7on
115Four Pillars 2010-2011©
Most Social Sites sync contact with GMail
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Google.com/mail
www.Google.com/Picasa
Four Pillars 2010-2011©
Google.com/Latitude
Google.com/Maps
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Google.com/docs
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www.Google.com/Analytics
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www.google.com/webmasters/tools/
Four Pillars 2010-2011©
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Google.com/Alerts
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Google.com/addurl
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Google.com/alerts
129Four Pillars 2010-2011©
www.google.com/profiles
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V A N E S S A F O X
YOUR ONLINE STRATEGY IS
YOUR BUSINESS STRATEGY
Marketing in the Age of
G o o g l e
Four Pillars 2010-2011©
Facebook.com/mattrathbun
@mattrathbun
www.TheAgentTrainer.com
YouTube.com/MattRathbun1
