Embed Size (px)
Citation preview
Social Media is Already
Changing Your Business
Brian Wallace, President, NowSourcing, Inc.
A Quick History Lesson
Overview• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
What is Social Media Marketing?Going “Viral”Listening postsTwo-way conversationsSEOBrand awarenessIncreased awarenessIncreased sales
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
It’s a Jungle Out There…
Blogs Really Matter
Blogs are Growing
…and People Read Blogs
Twitter• Followers• Data Mining• Customer Service• Breaking News• Good old chat• Scoop the reporters• Beat the competition• Scalability improved
RSS• Grab Headlines• Feed Readers• Sharing• 2nd Inbox?• Smarter RSS
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
Dispelling MythsMyth #1: Social Media = adding site widgets.
Reality: You need to rework your site.
Dispelling MythsMyth #2: Isn’t social media just for “kids?”
Reality: Nope, social media is for all.
Dispelling MythsMyth #3: I’m a small business, does social
media really apply to me?
Reality: It was made for you.
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
Planning Your Social Media Strategy • Set your goals• Establish team responsibilities• Find the “influencers”• Listen to the good, the bad, and the ugly• Join the conversation• Listen some more• Measure against goals
Everything You Know is Wrong• Front page for hated stories?
Everything You Know is Wrong• Success or failure?
Social Media for President
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
How to Measure Success• New industry, lots of debate• Traditional ROI need not apply• Conversations / Conversions• Links• Authority• Google Links• CPM models• Response Time• Sales• PR
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How do you measure success? • Reputation Management• Q&A
Reputation Management• Proactive = raw, unvarnished opinion• Reactive = PR nightmare
Danger! Danger!
Do it Yourself / Not Doing it Hurts
“Dell Support”• 450+ searches/day
• 24k+ in January 2007
Oh my!
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How do you measure success? • Reputation Management• Q&A
Questions?
Creditshttp://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpghttp://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/http://informationarchitects.jp/web-trend-map-2008-beta/http://www.sifry.com/alerts/Slide0005.gifhttp://www.sifry.com/alerts/Slide0006.gifhttp://www.emarketer.com/images/chart_gifs/094001-095000/094505.gifhttp://www.gapingvoid.com/history76156222.jpghttp://www.fredfrap.com/intro%20page%208.29.02.htmhttp://mashable.com/2007/06/23/facebook-in-40-years/ http://flickr.com/photos/38521378@N00/792997159/http://www.hatedorloved.com/index.php?view=unpopularhttp://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htmhttp://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/http://flickr.com/photos/intrigueimages/315265442/http://flickr.com/photos/jhhwild/1781000505/http://www.flickr.com/photos/grantp/2336898926/http://flickr.com/photos/50698336@N00/2735401175/http://www.edelman.com/image/insights/content/Social Pulpit - Barack Obamas Social Media Toolkit1.09.pdf
