BUT……………………………………….

Social Media is COOLagreed?

WHERE IS THE MONEY?????????

SOCIAL MEDIA AIN’T FREE

AND MONEY DOESN’T GROW ON TREES

Social Media Takes

1. TIME

2. PEOPLE

3. TECHNOLOGY

and 4. CONSTANT LEARNING

ALL OF WHICH ARE SCARCE RESOURCES FOR A COMPANY

BY INVESTING IN SOCIAL MEDIA YOU ARE TAKING MONEY AWAY FROM OTHER

DEPARTMENTSAND WORKERS

SUCH AS BOB THE ‘ACCOUNTANT’

OTHER RESOURCES COULD INCLUDE

• MARKETING• PR• SALES• OVERHEAD• ACCOUNTING• IT• ADVERTISING

ALL OF THESE RESOURCES ARE NECESSARY AND LEAD TO SPECIFIC RESULTS!!

IF SOCIAL MEDIA TAKES AWAY THESE RESOURCES IS IT REALLY A….

THRILLER

Or… A SMOOTH CRIMINAL

IS SOCIAL MEDIA SIMPLY A GOTTA HAVE IT THING

• http://www.youtube.com/watch?v=kTFZyl7hfBw#t=3m49s

OR CAN IT LEAD TO SOMETHING BETTER

ASK NOT WHAT YOUR SOCIAL MEDIA CAN DO FOR YOU, BUT WHAT YOU CAN

DO FOR YOUR SOCIAL MEDIA

BUT MICHEAL, OUR TWITTER ACCOUNT HAS OVER 10,000

FOLLOWERS, AND OUR YOUTUBE PLANKING VIDEOS ARE GETTING

100,000 VIEWS.

IM SORRY BUT YOUR SOCIAL MEDIA ISN’T BRINGING

DUNDEE ANY MORE REVENUE. WE NEED TO TAKE IT OUT OR MAKE IT WORK.

WE HAVE GOT TO START TYING

SOCIAL MEDIA TO BUSINESS RESULTS

BUT HOW?

SEVEN STEP METHOD TO DETERMINE ROI

• STEP 1: Establish A Baseline• STEP 2: Create Activity Timelines• STEP 3: Look at Sales Revenue• STEP 4: Measure Transactional Precursors • STEP 5: Overlay All Timelines• STEP 6: Look for Patterns • STEP 7: Prove Relationships

STEP 1: Establish a Baseline

STEP 2: Creating Activity Timelines

STEP 3: Look at Sales Revenue

AND # OF SALES TRANSACTIONS

STEP 4: Measure Transactional Precursors

STEP 5: Overlay All Timelines

STEP 6: Look for Patterns

STEP 7: Prove Relationships

Conclusion

• ALL SOCIAL MEDIA CANNOT TO BE USED BY ALL INDUSTRIES

• IT MUST PROVIDE A POSITIVE ROI– Since after all Business is Business

• Metivana and Stocks

I’m Sorry MC Hammer You Can Touch Social Media