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Social Media Training workshop
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Khaled El Ahmad Social Media Consultant / Trainer
Twitter.com/Shusmo Facebook.com/Shusmo Facebook.com/SMTips Linkedin.com/in/Shusmo Blog: shusmo.me Email: [email protected]
What is
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
UGC refers to various kinds of media content, publicly available, that are produced by end-users.
Social Networking sites (Facebook, Twitter, Linkedin) Blogs (Wordpress, Blogger, Tumblr) Video sharing sites (YouTube) Photo sharing sites (Flickr) Crowdsourcing (Wikipedia) User reviews (Amazon, Yelp) Streaming sites (Ustream) Social bookmarking (Digg, del.icio.us)
Social Media Platforms
Google Search Shortcuts
Google Reader
Gmail Google Plus
Google Docs
Google Alerts
http://accounts.google.com/CreateAccount
What is RSS? Really Simple Syndication
Digital Media Plan
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Platforms
Criteria for measurement
Monitor Plan Roles & Responsibilities
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Use 80/20 rule, 20% would be brand indirect related content
Ask your community - take polls and share results
Conversational Calendar
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Monitor
•Google Alerts •Row feeder •Twitter Advanced Search •Twazzup •Social Mention • Twialert •Trackur • TweetReports (Paid) • SproutSocial (Paid) •Scoutlabs ($249/mo) •Radian6 ($500/mo)
Reports
Gender Age
Location
Income
Education
Spending Habits
Sentiments
Twitter has over 445M users
150M Tweets per day
Majority of Tweets are 40 characters long
The Average user has 115
652,333 Estimated Active Tweeps in Arab region as of November 2011
1. Denial
2. Presence
3. Copy Paste
5 Stages of Twitter Acceptance
4. Conversing
5. Addiction
Tweet A Message of 140 characters or less
@Username + Message This mention tweet will be visible for both followers
Mention (@)
RT @Username + Message Repeating someone else’s Tweet amplify it’s effect
Re-Tweet (RT)
Hashtag (#)
#Topic Helps you filter all discussion relevant to a specific event or topic
- Hashtag a City or a country #Amman #JO - Hashtag an Event or a conference #Ammantt #sobcon - Hashtag a Public Debate or relevant conversation #reformjo #mish3aib - Hashtag a Specific Topic to gain global exposure #Sales #hr
DM Send a Follower a private message
Direct message (DM)
Saving / Bookmarking Tweets
Favorite
Find Lists or create your own (Public or Private) Listorious.com
Lists
How to find New Followers
Follow Family & Friends
Invite Email Contacts
Find popular Tweep in your area and follow their followers
Search by Keywords (City, Sector, topic..)
Search specific list Search certain hashtags
Spread the word about your Twitter Handle
Follow Friday (#FF)
Twitter Content
Mind the 140-char limit
Add a personal touch
Retweet other rich tweets
Ask questions and seek people’s opinion
Provide answers and guidance Blog Posts
Inspiration Quotes
Informational Tweets
Photo or Video Tweets
11% of World Population has a facebook Account
865Mil on facebook > 750Mil Motor vehicle
50% Log on to facebook everyday
Average user has 130 friends & spends 700 min per month
There are 36 Million Facebook users in MENA
15 Tips on Engagement
Encourage Discussion
Keep it Engaging
Create Polls
Build Community
Build Community
Post and tag users in photos and videos
Keep content fresh and relevant
Post at Peak hours
Be a resource for fans
Use Open end Questions
Be Creative
Be Sociable
Unified Message
Thank your fans
Facebook Timeline • Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information • Messaging : Now customers can inbox Brands. • No more Landing Page: No more Brand Abuse. • Pin Feature: brands can pin certain post to stay on top. • Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
LinkedIn has 135M users New User registered every 2 seconds 18-24 21% 25-34 36% 35-54 36% Age 55+ 7%
How to Build a Professional LinkedIn Profile • Craft an informative profile headline • Display an appropriate photo • Show off your education • Develop a professional summary statement • Fill your “Specialties” section with keywords • Update your status weekly • Show your connectedness with LinkedIn Group badges • Collect diverse recommendations • Claim your unique LinkedIn URL • Share your work
How to Network Professionally Online • 100% complete = 100% more likely to get noticed • You’re more experienced than you think • Use your inbox • Get personal • Join the “in” crowd • Lend a (virtual) hand • Update your status #early and #often • Question (and answer) everything
Linkedin Tips
• Claim your vanity URL (http://www.linkedin.com/profile/public-profile-settings#)
• Make your blog/website links appealing. • Search engine optimize your profile.
Khaled El Ahmad Social Media Consultant / Trainer
Twitter.com/Shusmo Facebook.com/Shusmo Facebook.com/SMTips Linkedin.com/in/Shusmo Blog: shusmo.me Email: [email protected]
