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Social Semantic Web Seyed Mohammad Masoud Sadrnezhaad http://sadrnezhaad.ir/smm Licensed under CC Attribution-Noncommercial-Share Alike 3.0

Social Semantic Web

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Page 1: Social Semantic Web

Social Semantic Web

Seyed Mohammad Masoud Sadrnezhaadhttp://sadrnezhaad.ir/smm

Licensed under CC Attr ibution-Noncommercial-Share Alike 3.0

Page 2: Social Semantic Web

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Contents

Web 2.0 and Web 3.02

Semantic Web Projects and Examples

Introduction to Web of Data1

Human Computing3

Questions5

Captcha4

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Web of Data

Definition Purpose Recognizable for Machines

Tim Berners Lee WWW W3C Semantic Web

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Web 2 Definition Web => Platform Form Web to Web 2 Purpose Technical Solutions Photo and

Vocabulary Tags Examples

“Web 2.0 is a notion for a row of

interactive and collaborative

systems of the internet“

Period Technology

2004 – 2007 Web

2007 – 2010 Web 2

2010 – Today! Web 3

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Examples

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Examples

Information Sharing: Office: Google DocumentsPhoto Sharing and Tagging: FlickrVideo sharing: YouTubeBlogs, RSS, Blogger.comOpen Source Community: LinuxTagging and Bookmarks: Del.icio.us

(Social Tagging for Bookmarks)File ManagementGoogle Maps

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Examples

Social Websites and Communication: Facebook Balatarin LastFM Skype StudiVZ LinkedIn, Xing Gmail

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Examples Wikis

Most famous and biggest Wiki: Wikipedia (Online encyclopedia)

Worlds biggest encyclopedia, Top 10 web site, 100 langueges

social: collaborative (nobody owns contents) Wiki invented by Ward Cunningham But: Also often used in Intranets (i. e. our

group) Problems solved socially instead of technically Flexible structure

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Wikipediah

ttp

://e

n.w

ikip

ed

ia.o

rg/w

iki/

Wik

ipe

dia

:Sta

tis

tic

s

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Flickr.com

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Tag Clouds

Orientation in Information Set

Browsing replaces

Searching

Different meaning for

different users

Size of Tags: count of usage

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Web 2 EvolutionTechnical Evolution

Web User Interfaces become faster (AJAX) Desktop shifts to Web (GMail, AJAX)

Social Evolution Collective creates additional value (Wiki,

Tagging) Free contents become popular (Licenses) Attention is getting monetarized (Text-Ads) Websites with additional value by

recombination (Mash-Ups, RSS)

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Media for Communities

DBpedia

FOAF

SIOC

NextBIO

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Captcha

DescriptionUsageCAPTCHA can NOT provide User

authentication. General types

Text Image Audio

reCaptcha

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reCaptcha

Make use of Human Computing Power

Take text from books that could not be deciphered with OCR.

Repeat unti l enough users agree on the unknown text.

This text is now known and book has been digitally encoded.

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ImageHunter & Human Computing

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Conclusion

The first thing of Human Computing research is f inding a clear PURPOSE

How your game or method to achieve the purpose

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RDF

Formats: microdata, microformats, or RDFa.

Started with its own vocabulary

http://rdf.data-vocabulary.org/

Meanwhile supports other popular vocabularies l ike foaf or vCard

Stil l sort of experimental – but with a high potential

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RDF and

Google is introducing what they call r ich snippets.

“With rich snippets, webmasters with sites containing structured content—for example, review sites or business l ist ings—can label their content to make it clear that each labeled piece of text represents a certain type of data .. .”

Currently only for review sites and social networking/people profi le si tes.

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Why Google and Wikipedia Are Not Enough!

Answer „Knowledge Queries” such as: proteins that inhibit proteases and other

human enzymes connection between Thomas Mann and

Goethe German Nobel prize winner who survived

both world wars and all of his four children German universities with world-class

computer scientists politicians who are also scientists

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Why Google and Wikipedia Are Not Enough!

Which polit icians are also scientists?

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NAGA Example

Query:$x isa polit ician$x isa scientist

Results:Benjamin FranklinPaul WolfowitzAngela Merkel…

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Question & Answer

Page 24: Social Semantic Web

http://tehlug.org