Southwest AirlinesSubmitted byVivek R

The

LUVairline

BIGGESTlow cost carrier in the world

Founded by

Herb Kelleher in

1971

in Customer Satisfaction

Number

Low Fares No Frills

DIFFERENTIATION STRATEGY

EMPLOYEES FIRST

YOU KNOW WHAT THEY ARE SAYING!

HUMOROUS ADVERTISEMENTS

COST-LEADERSHIP STRATEGY

INSTEAD,

POINT TO POINT MODEL

MAXIMUM

CABINET CREW

FOCUS STRATEGY

Lowest Fares

Annoyingly On time

CAN OTHER AIRLINES COPY SOUTHWEST’S SUCCESSFUL MODEL?

PRICING STRATEGY:CAN BE COPIED

LEADERSHIP CAN NOT BE COPIED

VALUES

CANNOTBECOPIED

LOYALTY

CANNOTBECOPIED

CUSTOMER SERVICE

CANNOTBECOPIED

WHAT ARE THE RISKS FACED BY SOUTHWEST IN THE FUTURE???

HIKE IN FUEL PRICES

DEPENDENCE ON ONLY ONE PRODUCER - BOEING

SUMMARY

• THE LUV AIRLINE• DIFFERENTITION STRATEGY• COST-LEADERSHIP STRATEGY• FOCUS STRATEGY• CAN SOUTHWEST MODEL BE

COPIED???• RISKS FACED BY SOUTHWEST IN THE

FUTURE??

“Created by Vivek R, NIT Calicut,during an internship with Prof. Sameer Mathur, IIM Lucknow. ”