Spreading Basic Computer awareness & Learning

InIndia

IndexAbout IndiaIndian MarketEducational detailsComputer learningMethodologyChallengesBudgeting

Official Name： Republic of IndiaPopulation: 12 million (2nd in the world)Area ： Approximately 3280000 square kilometers (7th in the world)Political system ： Federal Republic System

First Magistrate ： PresidentAssembly ： Bicameral (Senate 245 Seats and Second Chamber 545 seats)

About India

Capital： New DelhiMajor cities： Mumbai (Old Bombay), Kolkata (Calcutta), Chennai (Old Madras)Language ：Hindi (official language), English (associate official language) as well as different languages in each stateReligion ： Hindu 80.5％, Islam 13.4％, Christen 2.3％, Sheikh 1.9％, Buddhist 0.8％, Jain 0.4％

Indian Market

Attractive Points of Indian MarketPopulation SizeCountry of young Generation

15.0

20.0

インドの総人口（左目盛） インドの生産年齢人口（左目盛）

Potential of the Indian Market

Population: ： 11 MillionAge Structure：

Japan

India

0000－－－－14141414 15151515－－－－64646464 Above 65Above 65Above 65Above 65

13.7% 65.8%65.8%65.8%65.8% 20.1%20.1%20.1%20.1%

33.0%33.0%33.0%33.0% 62.0%62.0%62.0%62.0% 5.0%

0.0

5.0

10.0

1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050

Educational details

Literacy in India is key for socio-economic progress. Thelevel is well below the world av. literacy rate of 84%. Indiacurrently has the largest illiterate population of any nationon earth. It would take until 2060 to achieve universalliteracy at the current rate of progress. 35% aged less thanliteracy at the current rate of progress. 35% aged less than15 & 28% between age 15-35 are illiterate. There are 15million child labour, every third working child in the world isin India. The growth in female literacy (11.8%) wassubstantially faster than in male (6.9%) in the 2001-2011.

1947 2011

Literacy 12% 74.04%

Population (million) 361 1210

Literate Population (million) 43.3 896

Illiterate population (million) 318 314

Computer literate NA 6.15%

Country Adult Literacy Rate Youth Literacy Rate

China 93.3% (2007) [13] 98.9% (2004)[14]

Sri Lanka 90.8 (2007) 98.0

Burma 89.9% (2007) [15] 94.4% (2004)[16]

Iran 82.4% (2007) [17] 95% (2002)[18]

World Average 84% (1998)[4] 88% (2001)[19]

India 74.04% (2011)[20] 82% (2001)[3]

Nepal 56.5 (2007) 62.7

Pakistan 62.2 (2007)[21] 73.9

Bangladesh 53.5 (2007) 74

Computer learning5 - W• What – 3 steps learning

• To know reading & writing (assuming our target audiencequalifies this)

• To learn basics of computer• To learn using Microsoft applications like word & excel &

browsing internet

• Why – To improve social – economical scenarios resulting toenhance better life, better knowledge spread, better socialenhance better life, better knowledge spread, better socialnetworking, indirectly increased PC & OS selling business

• Who - To whom – 1 Teacher to ~20 students on daily basis

• Where – In the schools, a small room where 20 students can beaccommodated comfortably

• When – 6 days a week, full time

Methodology

Prepare/ Enhance Material

TrainingImprove

Effective

Process to be implemented to cater for continuous improvements

7

Receive feedback

Action for improvements

Effective Training

• Training material• Faculty• Facilities• Participants

Challenges• Huge volume of total computer illiterate - ~94% of total India population• Vast spread of India as a geography• Personal interaction needed while teaching• Management to monitor & check the effectiveness

Assumption• Students will continue applying their knowledge• Follow up is a part of process monitoring

BudgetingIndian Population in million 1200% of computer illiterate to total population 94%Total computer illiterate in million 1128Total % illeterate between age 15-35 28%Total % leterate between age 15-35 72%Total % population less than age 35 65%Total population less than age 35 (million) 780Illiterate population less than age 35 218.4Objective - Literate but not computer literate population less than age 35 527.9Time duration required in days - To know what is computer 1Time duration required in days - To use basic applications in computer & internet 5Total time duration in days required to teach basics 6No. of students typically can be taught at a time 20No of days in a year 365

HighlightsTarget audience- Literate but computer illiterate population of IndiaNumber- 528 millionTime span – 5 yearsTeachers employment – 87,000Total cost – 2 billion $Cost per head – 180 INR (4 $)

Microsoft Office Excel 97-2003 Worksheet

No of days in a year 365For full time - no of students can be taught in a year by 1 person 1216Time span to cover in years 5No of teachers required (Full time) 86,779 Salary for teacher in INR 15,000 Computer cost 20,000 Rental for school 3,000 Total salary finance needed for time span in mINR 78,100.9 Total cost to purchase computer in mINR 1,735.6 Total cost for renting a school in mINR 15,620.2 Total expense in mINR 95,456.6 Total expense in billion $ 2.08 Cost incurred (INR) for per person to be computer literate 180.82

Thank you