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Start off the New Year Right
Meet Tanya Reece.Tanya Reece has a background in salon and spa management. Prior to becoming a member of the Education Department here at Millennium, she was a member of the Business Support team. As a Learning Specialist, she is responsible for the internal and external education of the company.
Hello!
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Topics Covered Today
◉ Implementing Goals◉ Marketing◉ Inventory ◉ Educate Services Providers ◉ Educate Front Desk
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CHEERS to another year and another chance to get it right.
-Oprah Winfrey
Implementing GoalsSET UP REALISTIC GOALS, BY LOOKING BACK AT LAST YEARS’ PROGRESS
1
Growth IndicatorsNew Client Per Month Advertising & Reputation
New Client Retention We work so hard to bring attract new clients, how well are we retaining them?
Repeat Client Retention Are we paying attention to our retained clientele?
Frequency of Visit Do employees understand the big picture?
Average Ticket Are clients trying new services?
Where to start?
Pull the MA200: Growth Indicators Report.
Team Goals – Last Year
Team Goals – This Year
Team GoalsEvaluate the overall business
S.M.A.R.T Goals
◉ Specific◉ Measurable◉ Attainable◉ Realistic ◉ Time-Bound
Reinvent Your Marketing EffortsANALYZE WHAT DID AND DIDN’T WORK IN 2016
2
Use Marketing Reports
DR040: Referral Revenue Summary
Set-Up New Email Campaigns, Ads, Pamhlets, etc.
2017 Calender
Inventory GET ORGANIZED AND EVALUATE THE NUMBERS
3
Imagine this was your color bar.
Evaluate the Numbers
Count Inventory
Top N/ Bottom N
Wizards
Evaluate the Numbers
Price Increases Reports
Product Line
Updater
Educate your Service Providers 4
Educate your Front Desk5
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PREBOOK“Ruth, your hair looks amazing! Lucy has recommended you return in [6 weeks], which brings us to January 22th. Did you prefer the same time or earlier? Remember you earn 500 points with your loyalty program!”
“
CLIENTS DUE IN“Hi Ruth, this is Tanya from Millennium Salon. Just calling to check in and see
how your hair is doing. Also, letting you know that you are due in for your
appointment, and Lucy has an availability next Saturday. I know that
you typically book on Fridays, so I wanted to get you in before Lucy books
up.”
Bring it all together!
Any questions ?Enter them in the chat
Thanks!
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