The State of Social Media 2013

available now: j.mp/kempcprs

Created for the CPRS Northern LightsBy: Kemp Edmonds

Important Questions

• Is your website ready to receive and convert?• Do you have positive testimonials?• Do you have a blog?• Respond to emails? Answer the phone?• Are you listening? Listening comes first.

Social Media often comes last and should.

Social surpassing email

Time spent online• It’s Mobile• It means Business

It’s Mobile

Who is using what?

It means business

2013 B2B Marketing Survey

What’s the ROI of your phone?

Social Media ROI

Time

ROI

REACH

BASE

ENGAGEMENT

CONVERSION

Kemp’s Measurement Philosophy

What are people measuring?

REACH

BASE

ENGAGEMENT

CONVERSION

2013 B2B Marketing Survey

Strategy trumps tactics

intersectionconsulting.com

16

The Inside-Out Strategy

17

Begin with Goals…

18

...From Goals Stem Objectives

19

...Then Measures of Success

Last comes the execution

Breaking it down

Essential Tools

When getting started…• What are your business objectives?• Where does your audience gather?• Social Networks are great for Networking• Be human. Interact. Build Trust.

PR Specific:• Media personalities are on Twitter• Next level influencers are there too• Build your army of advocates

Q & A • Special Thanks to Jessica Quinn

• kempedmonds.com• @kempedmonds

• This Presentation: j.mp/kempcprs• More Presentations: j.mp/kempslides

• How many people accessed the presentation?j.mp/kempcprs+