SmartSport

Leigh, Roger and Muaz

Who? This app is for people who want to record their sporting data, e.g. what your heart rate is

What? To track how far you’ve travelled to a destination on physical transport, e.g. bike,

skateboard

When? This app is useful when you are determined to burn off some calories by going on a planned

route on physical transport.

Where? Outside.

Why? Because it helps you know how much weight you’ve lost or how far you have travelled.

Problem questionHow will I be able to record how far I have rode?

ProblemI want to ride a different route everyday on my bike and I want to find out how many calories I have burnt.

Key insight statementsPeople who don’t know how far they’ve gone on physical transport currently try to use stopwatches, but this doesn’t work, because they don’t precisely know how far they have gone.Our key insight is people need a way of knowing how far they have went using a mini GPS to help them overcome their frustrating problem

Mini elevator pitch My team STEALTH, is developing an app

to help people who don’t know how many calories they have burnt or don’t know which route to go to solve the problem of how far people ride by our unique app, SmartSport

Competitors or other solutions

There are other similar apps, but our app is unique, because our app has many more features and has different types of transport to use.

User profileMeet Stuart,He’s 12 years old and is determined to ride his scooter as much as possible while recording it.

He is eager to find out how far he rides everyday and compare his riding distances.Facts Owns an iPhone 3GS Lives in Aberystywyth where he constantly rides his

precious scooter Becomes frustrated when he continues to follow the

same route

User storiesAs a user, I would like to…

to see my heart rate and how many calories I have burnt.ride different and interesting routes.

to see how far I have ridden.

see what is the most efficient way to get to a destination.the app to be easy to use.

Balsamiq

Business ModelBusiness case

Who benefits from your app?

Main target user People who intend to record their data on physical transport, e.g. bike, scooter, skateboard, skiers, runners, or horse-riders. (Mostly ages 18-50.)

Others who benefit People who are bored of riding the same route over and over again.

People who own health/gym areas, etc could set their students targets on physical transport. Also, schools could use the app if there is an event on.

Our business model All users pay Some users pay

Yes

Somebody else pays

My team’s app SmartSport will operate a business model in which all users pay/ some users pay / somebody else pays.

My team has identified that some users are willing to pay, because after paying extra money, you can unlock new features, such as showing your precise location, a GPS to navigate you on a route that you have selected on the app and a sport/weight diary to show how far you have rode or how much calories you have burnt.

 

Marketing strategy

Marketing Strategy

Audience Through what Persuasive event ResultMy marketing is aimed at anyone who wants to record data (calories burnt, weight lost) on physical transport.

Giving out leaflets or sending posts/videos on Facebook.

The audience will find our advertising that I made with my group, STEALTH.  

As a result, I want someone to notice us and send a video on YouTube. As a result of the article, I want someone to buy the app and help us develop the app.

My marketing is aimed at people who want to ride different routes on physical transport. (Bikes, skateboards, skiers, scooters).

Putting posters up in health/exercise areas.

The audience will find our posters that we have advertised.

As a result, I want someone who is interested in our app to advertise our app more widely.As a result of the article, I want someone to pledge to buy the app to help it be developed.