Story worlds - creating for cross platform audiences

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Today\'s lecture to 1st year Media Arts students at UTS

Transcript

  • 1. Story worlds
    • Creating for multi-platform audiences

2.

  • Creating for multi-platform audiences

3.

  • Bedroom broadcasting

4. Remixing 5.

  • Re-editing / Mashups

6.

  • Microblogging

"Frequently linking to yourself from Twitter is a terrific way to highlight your skills as an unlovable marketing knob. Go easy on the spam." Merlin Mann 7.

  • Aggregating

8.

  • Faking

9. 10. 11. 12. Text Virtual studio systems Text 13. 14. 15. 16. 17. 18. Artist perspective I wish we could come up with a system in which rights holders share profits of a new piece of work and people can access it without breaking the law Steven Soderbergh 19. Technology perspective Films will become the prime source material for games. 2006, Chief Technical Officer, NVidia 20. Industry perspective The question is whether Hollywood, or even Silicon Valley, is prepared to be dictated to by empowered consumers At what point do art forms of gaming become the younger consumers preferred media platform because it pivots on personal creativity? May 9-15, 2006 Hollywood Reporter 21. MOD Films

  • Develop content stories and online services in tandem
  • Introduce a new kind of story format empowering audiences tolocate ,re-licenseandre-usenarrative content
  • user-generated contentre-mixable filmsmassively multiplayer moviesocial media
  • cinema 2.0interactive storytelling

22. 23. 24. 25. 26. 27. http://modfilms.com/sanctuary 28. 29. 30. 31. 32. Horses for Courses http://thequality.com/horsesforcourses 33. web3D library

  • Actors
  • Props
  • Sets
  • Scenes

140K forest 25K Pan head 2K hat 34. 35. Horses for Courses http://thequality.com/horseforcourses 36. Extreme T http://thequality.com/michela/vj 37. Extreme T http://thequality.com/michela/vj 38. Sanctuary http://modfilms.com/sanctuary 39. Key Concepts

  • MODmodification made by audience
  • e.g. videos games are designed to be MOD(ified) Quake II -> Half-Life -> Counter Strike
  • User Generated Content audience contributions
  • Film Sampling re-use of original material
  • Creative Commons no more All Rights Reserved
  • Web 2.0 better Web applications
  • Semantic Web the machine-readable Web

40. 41. 42. 43. 44. Virtual studio 45. 46. 47. 48. 49. 50. The RIG re-mixable film format 51.

  • Publish
  • License
  • Market
  • Syndicate
  • Track
  • Host
  • Aggregate
  • Sell

52. 53.

  • Whats your story?
  • What are you doing about it?

54.

  • h ttp://soup.remixablefilms.net
  • http://modfilms.com
  • http://mich ela.thequality.com