Johnnie Walker - The Man Who Walked Around The World

Google Search: Reunion

Hamara BAJAJ (1989) DD old advertisement

A few more examples

Dodge Brothers -| Ahead of Their TimeP&G - Thank You, Mom

Tide® - Labor DayApple - The Song

Example : Coca-Cola : Content 2020

Coca-Cola moves from creative excellence to content excellence as a part of their vision for 2020.,

They need to develop content that makes a commitment to making the world a better place and to develop

value and significance in people’s lives…while at the same time driving business objectives for Coca-Cola, and

Through the stories they tell, to provoke conversations and earn a disproportionate share of popular culture.

The above videos capture how they are planning to tap into the stories and content from consumers to increase

engagement and brand reach.

Engagement Word of Mouth