Storytelling & Problem Solving: The Key to the Infectious Blog

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Storytelling & Problem Solving

The Keys to the Infectious Blog


So Tell Me a Story ...


So Tell Me a Story ...


• Easy to retell (be the minstrel)

• It must be Worthy of retelling

• Often uses a “cause and effect” fulcrum

• Holds a sense of truth/reality for the audience

• Should act as a catalyst for further its discussion

• The best stories are timeless and plausible to multiple generations

• It must hold a combination of “interest + value” to audience

Elements That Make A Great Story


So Let Me Tell You a Story ...


So Let Me Tell You A Story...So Let Me Tell You a Story ...


Zombies

• Eat Brains

• Cannibalistic

• Dead or infected

• Are more dangerous in hoards

• Unpredictable

• Insatiable


EMP: Electromagnetic Pulse


Imagine What Would Happen if I Told You...

• all electricity stopped

• transportation ceased

• available food supplies were depleted in a week

• no internet, no cell service, no prescriptions, no water filtration, no sanitation, no medical prescriptions, no prioritizational data, no fuel, no credit cards, no funds transfer, no food storages, no climate control, no civil service communications

http://www.onesecondafter.com/

http://www.onesecondafter.com

http://www.onesecondafter.com


9 Meals Away From Anarchy


Foundations


Foundations


So What Makes Compelling Content?


So What Makes Compelling Content?


PROBLEM SOLVING = VALUE = RETENTION


• I want to make more money

• I want to be respected (maintain relevance)

• I don’t want to spend more money

• I don’t want to be left behind

• I want to be educated (fast)

• I want to simplify

• I want to grow

• I want to ...

What Do You Mean Problem Solving?


Do People Really Care About Problem Solving?


UNEXPECTEDOUTCOMES?

Sound Science

MYTH“STORY SEED”

APPLYSCIENCE CONCLUSIONTEST

THEORYDEFINE

PROBLEM


But My Blog is About Cooking!

COOKING INHIGH ALTITUDE

MYTH“STORY SEED”

DEFINETECHNIQUE

APPLYSCIENCE

SELECT WINEPAIRING

CONCLUSION

LET SIMMER

TESTTHEORY

DEFINEPROBLEM

DEFINEPROBLEM


Tell a Story. Resolve a Problem. That’s it?


Tell a Story. Resolve a Problem. That’s it?


• Has your blog become a brand?

• What value do you think it brings your audience?

• Are you consistently bringing that value to your audience?

• Do you engage your audience and seek to keep your brand fresh and relevant?

• Are you willing to evolve?

Establishing Your Blog’s Brand Equity

YELLING ADVERTISING SOCIAL MEDIATRENDING HOW-TO

WITH OPINION

JusticeMitchell.com

AUDIENCEEVOLUTION


Human Nature


Human Nature


Human Nature, Messaging & Engagement

HUNT OBTAIN EXTEND

• Explore• Discover• Research• Solve

• Collect• Interpret & Digest• Rationalize• Prioritize

• Create Importance• Determine Sides• Re-create Ownership• Teach & Share


EXPECTATIONENGAGEMENT

Human Nature, Messaging & Engagement

EXTEND

• Create Importance• Determine Sides• Re-create Ownership• Teach & Share

BLOG

TRUST

NEED


Key Takeaways

• Question: Do your posts have a “story seed?”

• Question: Would you be willing to retell your content?

• Question: Do your posts solve a real problem and offer real value?

• Question: Are you inviting your readers to become experts too?

• Question: Does your blog (as a whole) have a brand larger than you? Should it?

• Post, Listen, Engage & Advocate.

• Buying a standard metal trashcan, lining it with cardboard and placing all your needed survival electronics inside of it has shown itself to be a worth “Faraday Cage” sheltering these products from a possible EMP.


Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail

www.JusticeMitchell.com

http://www.JusticeMitchell.com

http://www.JusticeMitchell.com

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Storytelling & Problem Solving: The Key to the Infectious Blog