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Prepared By
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Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
Examples of vision statement
• Hindustan Lever Ltd –
Our vision is to meet the
everyday needs of people
everywhere.
Mission - Definition
• Mission statement is a statement of purpose and function.
• It answers the following questions.– Why the organization does exist?– What is its value addition?– What is its function?– How does it want to be
positioned in the market and minds of customer?
– What business is it in?
Characteristics of mission
• It draws on the belief systems.
• It must be future oriented and portray your organization as it will be, as if it already exists
• It must focus on one common purpose.
• It must be specific to the organization, not generic.
Example of Mission Statement
• Ranbaxy Laboratories
Ltd – Our mission is to
become a research
based international
pharmaceutical
company.
Nike’s strategic goals
• Protect Nike’s position as the number one athletic brand in America.
• Build a strong momentum in the growing fitness market.
• Intensify the company’s efforts to develop products that women need and want.