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"This happens only in India...." Project for International Marketing Course - Rustomjee Business School class of MMS15
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GROUP 1 MEMBERS
DIANA GOVEAS
POOJA PARMAR
AJIT DUBEY
MEHUL BARI
JOSLY LOPES
INDIAN FOOD : GUJARATI SNACKS
THIS HAPPENS ONLY IN INDIA
INDIAN FOOD1.Flavor - The flavour for this food is always passionate and the
spices that are used are always rich. There are so many different Indian dishes that are prepared with a lot of flavour and spices that will make your taste buds sit up and take notice.
2.Wide selection of choices - You will never be left without an option for a good meal, which is one of the things that so many people enjoy about this food. There are so many different choices for everyone, which means finding a delicious meal will be easy for you to do.
3.Vegetarian and non vegetarian - One of the things that a lot of people like is that you have your choice of vegetarian meals or non vegetarian. This is not something that you will find with other cultures that offer delicious foods.
GUJARATI SNACKSGujarati snacks are famous all over the world.It is vegetarian which can be eaten by anyone
any time anywhere.Guajarati snacks include a number of types
and flavors.Snacks is not harmful for health.
Khakhra – Simple, Lasun , Methi , Jeera , Masala, Schezwan, Pav Bhaji, Pani Puri
Kachori Chakli – Simple, Masala Chevda Shankarpala Gathiya Bhakarwadi Papad – Spicy, Non-Spicy Fafda
PRODUCTS
INDIAN FOODGUJARATI SNACKS
Core component: Easy to carry and it can be eaten any where. Tasty, healthy & satisfies hunger.
Packaging component: Includes features, quality, design, vacuum packaging, branding, etc
Augmented component: We are offering many variants under some products.
StrengthsPart of a famous Indian
cuisine.Unmatched product.
Adaptability to all seasons.High number of variants.Extensive knowledge of
consumer behavior.
WeaknessOily food.Shelf life.
Difference in customer tastes,
culture and trends.
OpportunitiesHigh number of NRI present
High growth rate for this Product.
Awareness in urban areas.Converging consumer
preferences.
ThreatsRising food prices.
Transportation costs.Government policies.
Factors related to direct competitors.
S.W.O.T.
Internal
Factors
External
Factors
Increase salesImprove profitsIncrease Awareness of the productIncrease innovationCompetitive StrikeEconomies of scaleComparative cost benefitsNeed for economic growth and world peace
Need To Tap Global Markets
Number Of Overseas Indians
COUNTRY NO OF OVERSEAS INDIANS(in lakhs)
AUSTRALIA 6.4
CANADA 12
MALAYSIA 22
USA 33
UAE 34
UK 15
SRI LANKA 16
NEPAL 7
SINGAPORE 7.9
KUWAIT 10
NEPALKUWAIT
SINGAPORE
UAEAUSTRALIA
High
Low
High
Low
Op
port
un
ity
Risks
MOST PREFERED SELECTIVE
SELECTIVE LEAST PREFERED
CANADAMALAYSIASRI LANKA
USAUK
United Arab EmiratesUnited Arab Emirates
Canada
United States Of America
United Kingdom
Sri LankaMalaysia
Target Countries
Nepal
Australia
Kuwait
Singapore
Target Audience
NRI’s
Overseas Indians
Person Of Indian Origin
Local People
Entry Mode Selection
SPRINKLER APPROACH
CANADA
NEPAL
UAE
USA
SRI LANKA
MALAYSIA
UK
AUSTRALIASINGAPORE
DistributionIndirect Export
Direct Export
Licensing Direct Investment
Joint Venture
Indirect Export
Direct Export
USA
CANADA
UAE
SRI LANKA
MALAYSIAUK
SINGAPORE
NEPALAUSTRALIA
Indirect Distribution
Manufacturer
Consumer
Agents
Domestic International
Direct Distribution
Manufacturer
Branch Office
Distributor
RetailerConsum
er
Domestic International
Packaging
Packaging•Available in best packaging •Retains the freshness taste and aroma same as freshly prepared snacks•Facilitate product transportation and protection •Convey descriptive and persuasive information •Identify the brand (Swadisht)•Assist at-home storage •Aid product consumption
Pricing Price with different countries
Pricing as customers cost
Cash discount
Quantity discount
Combo offers
Packaging in grams
India USA UK Canada
Malaysia
Australia Sri Lanka
UAE
350 gms Rs.60 2.00$ 0.80 pound
2.10$ 4.00 rm 2.07$ 135LKR
4.50 AED
1 kg Rs.280 5.67$ 3.00 pound
6.16$ 16.00 rm 6.00$ 615LKR
18 AED
Promotion In the export business, a company may find that one or more
components of the promotional mix may vary in effectiveness based on the market, the buyer or the product being sold. When used at the same time, they are collectively known as “Integrated Marketing Communications", or IMC.
It is helpful to take advantage of as many promotions as possible to grow in international market. If a company does not have direct overseas communications, it should work with the importer to establish effective promotions.
Promotion as communication
Advertising
Export through e- marketing
Online snacks buying