• Citi was incorporated in 1988.• Citi a diversified global financial institution.• Citi is the first financial services company in the U.S bring

together banking, insurance, and investments under one umbrella.

• It provides a broad range of financial products and services to consumers and corporate customers globally.

• Citi has the world largest financial services network.• It business covers 107 countries with more than 2000

offices in the world.• Operating Regions : North America, Europe, Middle east

& Africa< Latin America, Asia

CITIGROUP

• CITICORP : regional consumer banking Institutional clients groups.

• CITI Holdings : Brokerage and asset Management

Local Consumer Lending & special asset pool

• CORPORATE: Treasury Other corporate expenses.

SEGMENTS

• Citi’s corporate businesses leverage the city identity.

• Citi consumer businesses worldwide leverage the citibank brand identity

• It represents everything the pre eminent global financial services company stands for

• Intelligent, engaging, human, friendly and innovative.

• Across the globe, the over aching brand values of Citi are focus on preserving its reputation as the most respected global financial services company in the world.

CITI BRAND VALUES

• Citigroup - major corporate political spender• Citigroup operates in more than 100 countries

worldwide. They obey legislation specific to country.

• Election Cycle Trends – significant donation to 527 groups

• Trade Association Activity – contributed approximately $8.5 million in corporate funds to political activities since 2002.

POLITICAL INFLUENCE

• As a multinational, Citi is subject to fiscal policies employed by government in various countries.

• Incurred loss of $22 billion during global downturn 2008.• Citi’s financial results are closely tied to the global and

local economic conditions.• - Liquidity of the global financial markets• - Prevailing interest rate• -The rate of unemployment• The level of consumer confidence• -Changes in consumer spending• - The number of personal bankruptcies

ECONOMICAL INFLUENCE

• Target is individual consumers as well as small medium business.

• The Citi foundation is committed to maintaining economically vibrant and environmentally sustainable communities.

Social influence

• Citigroup works with Cisco systems to capitalize on digital media :- To help Citigroup identify appropriate intellectual

capital to distribute to clients and employees.- To help the bank develop the right advance content

delivery, multicasting, and the core networking technology to disseminate it.

Use Technology for e – business modelEarly adopter of emerging technology.

TECHNOLOCILALY INFLUENCES

• Position itself as US leading International bank• A premier local financial institution• Focus on technology• Full fledge platform of highest qualities services• Innovative products• Focus on corporate and multinationals• Banking upon an old and trusted name• Corporate social responsibility• There are very large population potencial customers in

some countries.• The growth rate in Asia Pacific countries is increasing higher

and higher recently.

STRATEGIES OPPORTUNITIES

• Economic in Asia Pacific countries are not as developed as United stated and Europe

• Government regulations of some countries make barrier for Citibank

• SYBER ATTACH

THREATS FACED

• www.business.com• Tugher Bansode (P904 ), Sumeet Gupta ( P920),

Ashray Surekar ; Urati Mehta : Vineet Shahade at el 2011 )

PRESENTED BY: DAMAI YANTHI MARTADISASTRA NAGARAYAN BALUSAMY NGUYEN QUANG MINH SHI YUAN LONG PHAM THI NGOC TUYEN

REFERENCES