STYLESHEET: ‘BEATS’ MAGAZINE.

Potential logo 1: The font used gives the letters more

impact against the pink backgound as each letter has

a repeat outline 3x per letter. It’s angular and has

straight cut edges that ‘cut’ the glowing background.

It links well with music as it connotes the ridges en-

graved in vinyls. The two contrasts are appealing as

they add texture and dimension to the logo. The soft

pink glow is meant to emulate that of neon lights

found at the target audience’s favourite clubs and fes-

tivals. To improve this further in photoshop I would

make the glow more luminescent and put the letters

in better focus.

Potential logo 2: This logo is the first of the one’s that incor-

porate a pictured background. The triangles in pink and

white add stlye and the diamond outline signifies opulence

and power. Again this logo uses a glow as it gives a ‘softer’

appearance. In lighting , natural light depicts females as as

kind and alluring beings and so the use of the glow associ-

ates my company with those traits. The title uses a futuristic,

block lettered font that is dense, which makes the title have

more impact as it is the main focus of the image. As well as it

is in a contrasting colour to stand out from the distracting

background. This logo is better than ‘mixmag’ or ‘Q’ as ex-

plained it has many other aspects to make it unique other

than just a simple font and colour like they have used in

their designs.

Potential logo 3: The pictured heart aims to represent

how my magazine is one that cares about their audi-

ence, the title, the passion my audience has for music,

as well as the extent of the need for my magazine–

without it its life threatening for them!! As the picture

is rather detailed the title font has been kept simple so

overall my logo is easy to process by my target audi-

ence.

Potential logo 4: The backgound image as an

alternative to the one used in 3. Its simplicity

is still effective as the eye wonders away from

the text to see it extend almost off the page

as well as it is in a separate colour which also

draws attention. The gradient from white to

pink works well as it makes the text appear

more fluid and predictable.

Potential logo idea 5: This logo particularly makes it

clear that my magazine is a music magazine without

seeing the magazine itself. The fact that the drums are

painted reflects the artistic elements of the magazine

and the union of art and music.

STYLESHEET: ‘BEATS’ MAGAZINE.

Colours:

The white is used tp contrast with the black so that the text is more exciting.

It doesn’t threaten the audience as the two colours balance each other out.

The fuschia is used to brighten the text and the page as it is a better colour

than just using a generic, all white page for example. Even more so the col-

our is significant to the feminine identitiy as girls have been socialised to love

pink, as boys are socialised to love blue. The black is used to signify the edgy

side of the magazine, as pop music has been inspired by rock n’ roll, I want-

ed to incorporate that aspect within all areas of the magazine. These colours

work better than those in ‘Q’ and ‘mixmag’ as they have more variation and

they aren’t just plain primary colours.

Fonts:

The fonts used in the larger parts of the text are more quirky and uniqueas

these are the parts of the text that the target audience will see first before

seeing the majority of the content within my magazine. Therefore they have

to stand out from afar in order to draw a much of my target audience in as

possible. The smaller text used for captions and the article text for example,

are more traditional because they’ll need to be read easily as well as this

contrast will draw even more attention to the title. The sizes are character-

ised by the headings, the more important the heading e.g. Masthead vs Sub-

heading the larger the size.