ATTENTION PLEASE

PRESENTATION ON BUSINESS DEVELOPMENT EXECUTIVE IN AVOLOGI INFOTECH PRIVATE LIMITED(FASHION

SALES)Group Name-The Sales Man

Tagline-Meet The Target

Presented By-Rahul Hela

DEPARTMENT OF FASHION MANAGEMENT STUDIESNATIONAL INSTITUTE OF FASHION TECHNOLOGY

KOLKATA

DECLARATION

I Rahul Hela hereby declare that the Project entitled “Business Development Executive(Fashion Sale) in Avologi InfoTech Private Ltd. “submitted towards, partial fulfilment of the Degree of Master of

Fashion Management is our original work and no part of the project has been copied from any other reports or any other work carried by

someone else which has been submitted for any other degree/award.However,any material taken from any other published

source has been suitably referred and acknowledged at various places.

ACKNOWLEDGEMENT

I am highly indebted to my Sir Dr.Anannya Deb Roy for his guidance and constant supervision as well as for providing necessary information regarding the project

& also for his support in completing the project/internship.

ACKNOWLEDGEMENT

I am also highly indebted to my company mentor Mr.Sachin Kumar for his guidance and constant

supervision as well as for providing necessary information regarding the project & also for his support in completing

the project/internship.

EXECUTIVE SUMMARYAvologi InfoTech Private Limited is one of the biggest marketing companies in Kolkata, commenced its operations from mid-2015 Customers are very important for every business. Garment sector in Kolkata has grown significantly as “marketing-industry” overtime.The presentation contains information of the organization itself, the products and Services that marketing sector is providing to the customer and vision for the future.

Express the marketingDescribe the marketing strategyHow to deal with customersPresent the Internship report on visually.How the marketer work in the fieldHow they communicate to each otherKnow about the Marketing mix, SWOT analysis

OUTLINE OF THE PRESENTATION

REFERENCE

CONCLUSION

MY LEARNING FROM THE PROJECT

SWOT ANALYSIS

IDEA ABOUT MARKETING

OVERVIEW OF THE MONOHAR TEXTILE

SUMMARY

DESCRIPTION OF THE JOB

INTRODUCTION OF THE COMPANY

COMPANY INTRODUCTION

Avologi InfoTech Private Limited is committed to providing HR-related solutions & IT related solutions and Sales related solutions to its clients.Established in 2015, They source employees for clients from all over the India.They offer Fashion Sale from behalf of other company.It basically Kolkata base company and its main market in Kolkata

Company Services

Fashion Garments SalesConsultingSourcingPlacement ServicesSoftware developmentTelecomIT-Hardware & NetworkingSecurity Solutions

Description and Nature of the JobJob Profile-Business Development Executive/Officer on Fashion SaleIn Avologi InfoTech Private Ltd I have worked as a Business Development Officer. As a service and product sales oriented company The major responsibilities were to visit the clients physically and take the requirement for their apparel.

RESPONSIBILITY

Mass/Direct MarketingTaking RequirementsMaintain DatabaseManaging Clients Different Aspect of Job Performance: Critical observations and recommendations

CRITICAL OBSERVATIONS AND RECOMMENDATIONS•  

General working conditions ought to be improved. Should increase the manpower for quick client service. Branches can be increased in the city for local marketing. They have many attractive product/ services but they do not promote their products. They can do advertise of their product/ services so that more people get attracted to it. They can give massive add to the television, billboard and newspaper as well as social networking sites like Facebook or Twitter.

Management should arrange appropriate training facilities to their staff to be always helpful, courteous and knowledgeable.

Should have complaint management where the customers can give their feedback about the services. Take the customer’s problem as their own responsibility to solve quickly and personally follow up to make sure the customer is satisfied.

They should either renovate the office space or let it have a larger space to their need

SUMMARYMarketing performs an essential function in the economy of a country. Being a marketing industry an marketing provides various services to its customers. My report basically prepared on how Avologi InfoTech Private Limited applied their marketing strategy on Monohar Textilefor “Marketing Strategy of Business Development officer for Monohar Textile.”•  

OBJECTIVE OF THE PROJECTBoard ObjectiveThe ultimate objective of the study is to gain real life exposure in any kind of service sectorA clear idea about marketing and sales strategy as well as promoting brand.

Specific Objectives

Clients perceptions about ProductDifferent positioning strategy of Avologi InfoTech Private LtdMarket monitoring of Avologi InfoTech Private Ltd program To determine the origin of consumer perception and positioning strategy in terms Informative promotional activity to inform consumer about the product About the Communication of different mediaTo understand the selling activity and working climate To experience the problem solving strategy

METHODOLOGY

Methodology contains two types‟ of data, information we got for presenting the internshipReport. First we used Primary data and then Secondary.

Limitations

One of the major limitations is the shortage of time. Since the officials had no enough time to respond toward my query but they had tried their best to help me to provide Information.

Because of the limitations of various sources of information the report doesn't containMany important information and data. So, I was incapable to provide valuable information.

The main constraints of the study are inadequate access of information, which has hampered the scope of analysis required for the study.

Overview of Monahar TextileMonohar textile is a upcoming growing company in Kolkata.

Its located at Burr bazar in Kolkata, West BengalIt produces Single Bedsheet,Double Bedsheet,Pillow cover, White BlanketsIt price range is very affordable.Their customer basically Hotels and Hospitals,Nurshing Home in Kolkata

What is marketingMarketing is the management process through which goods and services move from concept to

the customer. As a philosophy, marketing is based on thinking about the business in terms of

customer needs and their satisfaction. Marketing differs from selling because selling concerns

itself with the tricks and techniques of getting people to exchange their cash for your product. It

is not concerned with the values that the exchange is all about. And it does not, as marketing

invariably does, view the entire business process as consisting of a tightly integrated effort to

discover, create, arouse, and satisfy customer needs.

What is Marketing Strategy?

A marketing strategy defines objectives and describes the way company going to satisfy

customers in own chosen markets. It does not have to be written down but it is easier to

communicate to outsiders.

Target Market

Competitors

SINGLE BED SHEET

Feature Units

Colour White

Size Single

Material Cotton

Thread Count 200

Dimensions 59 inches X 90 inches

Item Weight 172gm

Upholstery Material Cotton

Double Bed Sheet

Feature Unit

Colour White

Size Double

Material Cotton

Thread Count 136

Dimensions 90 inches X 96 inches

Item Weight 821 gm

Upholstery material Cotton

Pillow Covers

Feature Unit

Size 17" X 27"

Material: Cotton

Pattern Solid

Product Dimensions 31.6 x 23 x 0.2 cm

Colour White

Blankets

Feature Unit

Style Traditional

Material Down cotton

Pattern Solid Colour

Thread Count 233 TC

Size Twin: 70 inches wide x 90 inches long

Queen: 90 inches wide x 96 inches long

King: 107 inches wide x 96 inches long

SWOT ANALYSIS

STRENGHTS

ISO 9001-2005High quality product:Tremendous market positioningHighly qualified and skilled managementHighly motivated workforceAdequate financial resources

WeaknessCapitalization decision makingLess promotional Activities

OpportunityPromotional Activity planningOrganization except can product lineOrganization hired more expertise and educated personTechnological Factor

ThreadsChanging demand due to buyers needUnsupportive government policyClient looks knowledge about Product and Market price

My learning from the Project

From the project of Monohar Textile Marketing I have learnt a lot of things which are- How to communicate with the customersWhat manners should follow when communicate with a customerHow to attract/influence a customerHow a marketing helps an organization in the long runHow to beat the competitorsHow to fix the priceHow to sell/burgain with customersWhat are the times of promoting productsHow to promote productsStrategically development of Marketing.

ConclusionI should study marketing strategy because we all use marketing techniques in every aspects of business. If I want to work in business, I need to know about marketing strategy because marketing people play a vital role in business activities. Marketing jobs are inherently interesting because of the variety of people encountered and activities undertaken. In addition, it offers the opportunities for financial rewards and promotions. After conducting this report successfully I have found that Avologi InfoTech Private Limited can be able to create a significant position to our economy and try to boost up the economy of Marketing Sector.. In conclusion I can strongly predict that Avologi InfoTech Privated Limited contains a great future ahead of it.

REFERENCEPhilip Kotler, Principles of Marketing, Prentice – Hall, 1980Marketing Mix: http://www.mindtools.com/pages/article/newSTR_94.htmAvologi InfoTech Private Limited- www.avologi.net/careersMonohar Textile- www.indiamart.com/company/23048729/

GoogleWikipediaanswer.com

Presenter Info