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Digital Marketing WebinarSUPER BRAND YOU:
Your Personal Brand Matters
June 4, 2014 I Ajay Jain I Author (Super Brand You)
You are only as
good as your
brand.
!
And your brand
is only
as
as good
you. Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
Is talent and hardwork enough?
!
Sheen Matters!
PersonalSuperiorBrand Equity
WinsOften
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
Everyone has to, and can, be a
Brand
!
ExponentialRide the Curve
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
What is a Personal Brand?
****
*
YourYour
perceived worthproven record
The promiseBelief others have in youYour reputation and credibility
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
What is a Personal Brand?
* Your personal and professionalcharacter**
TheThe
sizeway
andyou
quality of your networkpackage and present
yourself* How you stack up against peers andcompetitors
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
What is Personal Branding?
It is an exercise to manage yourpublic perceptions, and
controlling and influencing theimage you project to others to
gain the professional advantagesand benefits you seek.
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
Why do you need
Personal Branding?
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
Why do you need Personal Branding?
Higher Brand
=
Equity
Stronger Negotiating
Position!!
aGet ahead on Faster TrackAjay Jain (Author - Super BrandYou)
www.ajayjain.com
Why do you need Personal Branding?
Build a Desired!
Image
Credibility!
Stand!
= Trust
Out
Increased Self-ConfidenceAjay Jain (Author - Super BrandYou)
www.ajayjain.com
Why do you need Personal Branding?
Attract Opportunities !!
MagnetStrong to
Success!!
InvestmentSmall =
High Returns Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
RememberNot a One-Off Activity
Don’t expect results overnight
Thrive in chaos
All communication affects brand
equityAjay Jain (Author - Super BrandYou)
www.ajayjain.com
Remember...
Coat of Polish No Good
Do-It-Yourself
Don’t let your Brand down
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
Remember...
Don’t hold yourself back...
...But don’t overdo it either
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
QUESTIONS
Objectives?
Target Stakeholders?
Communication Strategy?
The answers need not be etched instone - things are always changing.
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
Dressing for the Occasion
•••••
Mission Statement
Elevator
Tagline
Logo
Photos
Pitch
Your Virtual Real Estate
•••
Domain
Social Media Vanity URLs
And a few Add-Ons
•••
Business Cards
Your email signature
Your books Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
Yourshaped
identityonline
is beingeven while
you sleep.
And while people arelooking at you, you
might as well put yourbest face forward.
Ajay Jain (Author - Super BrandYou)
www.ajayjain.com
You.com
BlogPR
Your Expertise inYour WordsAjay Jain (Author - Super BrandYou)
www.ajayjain.com
Ajay Jain
99100 44476
www.ajayjain.com
facebook.com/ajayjain8
linkedin.com/in/ajayjain9
Twitter: @ajayjain
22
Books by Ajay Jain
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