A supermarket is a large retailing business unit selling wide variety of consumer goods on the basis of low margin appeal, wide variety and assortment and heavy emphasis on merchandising appeal.

Features of Super Market

1. Located in main shopping centre of an area

2. Sells goods on cash basis only

3. Deal in wide variety of goods

4.Operate on self service principle

5. Prices of the products are generally lower

Review Questions1. What is a super market ?

2. What are the features of super markets ?

AssignmentMake a Comparison between Super market and Departmental store and prepare a detailed report on that.