Conducting Survey

Daniela Popescu

Research Skills

CONTENTS

1. The aim of survey2. Methods and techniques

used3. Types of questions4. The Questionnaire

The aim of survey

To find out the perception of people about the

advantages and risks of Social Media

Methods and techniques used

•This survey was conducted as a descriptive research in order to determine respondents' perception on social media, using a Likert Scale for each question of the questionnaire.

Methods and techniques used

•Responses collected will be pooled and analysed using a Qualitative method.

•It will also use a Quantitative analysis to express more clearly the results.

•Questionnaire method was used because it is easy to manage and the data obtained are reliable as respondents have more response options.

Types of questions•Questions emphasize the role and main characteristics that respondents assign to social networks.

•Questionnaires are distributed directly and then collected. Respondents will complete questionnaires individually, anonymously and without direct supervision.

•The analysis will show what respondents think about social media, if they understand the benefits and but also the risks they are exposed.

Questionnaire

http://www.slideshare.net/DanaPopescu/research-proposal-32845073

Research Proposal

Surveyhttp://www.slideshare.net/DanaPopescu/survey-32847934

Power Point Presentations available at:

Descriptive research

-Describe situations

-Do not make accurate predictions

-Do not determine cause-effect

Types

1.Observational methods

-Animal and human behaviour observed

a)Naturalistic observation

b)Laboratory observation

1.Case-study methods

-In-depth study of an individual or group of individuals

-Limited use for accurate prediction

-Not used for cause-effect

Types

Survey methods

•Participants answer questions administered through interviews and questionnaires•For reliable and valid results the questionnaire should contain good questions

Open-ended Greater variety of

answers

Difficult to analyse

Closed-ended Limit responses Easy to analyse

Rating scale (Likert

scale)

  Very easy to analyse

statistical

In addition to the methods may include also qualitative and

quantitative methods – as distinct methods.

The qualitative part is exploratory and generates the hypotheses

and theory, which could be verified later on in a quantitative

(confirmatory) part.

The quantitative could be used for generalisation of qualitative

findings.

References

1.HALE, J. (2011) “The 3 Basic Types of Descriptive Research Methods”.

[Online] Available from:

http://psychcentral.com/blog/archives/2011/09/27/the-3-basic-types-of-descriptive-

research-methods/ [Accessed: 14.02.2014]

1.JACKSON, S.L. (2009).  Research Methods and Statistics:  A Critical Thinking

Approach 3rd edition.  Belmont, CA: Wadsworth.

2.LSE Media and Communication (2010) Qualitative and quantitative data

together. [Online] Available from:

http://www.lse.ac.uk/media@lse/research/EUKidsOnline/BestPracticeGuide/

FAQ33.aspx [Accessed: 14.02.2014]