{Survey Results

Abi Jackson

Audience40 participants took part in my audience research questionnaire. I shared the survey onto my Facebook page so that my friends and family could complete my questionnaire. My parents kindly shared my post onto their pages too so that I could get a wider range of ages to complete my questionnaire. This was because I wanted to get a clear idea of what types of films each age range had and what their expectations were of horror films – the genre me and my group have decided to use for our trailer.

Q1Out of my 40 participants, 36 were female and only 4 were male. If I could do my survey again I would make sure there were more males taking part to get a wider range of results. Males may have different preferences and different expectations than women. I will take this into consideration when doing my video interviews and will try to interview more males than females.

Q2All of my participants were over 15 and most were either 15-17 or over 25. This is useful to me because my target audience is likely to be teenagers and above and horror films are often an age rating of 15. This means that I have collected results from people who are part of my target audience so their opinions are important.

Q3By the results of this particular question, I can see that the preferred genre of film overall was romance. In my opinion I think that the reason for this is because the majority of the people who completed my survey were females. Therefore, as I mentioned previously in my video interviews I will aim to include more males because me and my group have decided to make a horror film trailer. However, still 12% of the participants said there favourite genre was horror which means it is still popular amongst people unlike sci-fi with only 2% of the vote.

Q431/41 people in my survey said that they would expect to see jumpy scenes in a horror film trailer. Therefore, I will ensure my trailer contains many jump cuts to create tension. Also, 23 people said they would expect dark lighting with only 3 expecting bright lighting. So, my horror film trailer will include low key lighting. This will create the mystery that 14 of my participants said they would expect to see. Finally, 17 participants said they would expect to hear loud noises against only 4 that would expect to hear quiet noises. All of these results were what I expected to see so will be including these features in my trailer.

Q5The entirety of my participants said they would expect a horror film trailer to be either a 15 or 18 age rating. It was close between the two however 22 people expected an 18 age rating against 19 people expecting a 15 age rating. These results are helpful because I wasn’t sure what age rating most horror films were. This research has now helped me to decide that our horror film trailer will be rated either a 15 or an 18 depending on the content we decide to include.