Swimming Teachers- Recession Proof your Job

Swim Teachers,Swim Teachers, Recession Proof Recession Proof

Your JobYour Job

1www.kerreburley.com

Today we are going to Today we are going to discoverdiscover• Why the economic crisis is an Why the economic crisis is an

opportunity for everybody.opportunity for everybody.

• Good will not be good enough.Good will not be good enough.

• The difference between surviving & The difference between surviving & thrivingthriving

• How you can truly become supporters How you can truly become supporters of your swim school. of your swim school.


Are you concerned?Are you concerned? Are you worried or

stressed about the future?

What will happen if your

see the numbers dropping?

Or do you have your head in the sand, hoping everything will be ok?


Five Immediate AreasArea 1Area 1 Look towards the future. Stay Look towards the future. Stay

positive.positive.

Area 2Area 2 Make yourself better and brighterMake yourself better and brighter

Area 3Area 3 Solidify your position with your Solidify your position with your customers customers

Area 4Area 4 Expand your horizons, step Expand your horizons, step up.up.

Area 5Area 5 Adapt – Adapt – Be ready to do more, for Be ready to do more, for lessless


So What is a Recession?So What is a Recession?

Say hello to IRIS

What does it mean to you?

What does it mean to your bosses?

What about your customers?


Look towards the future Look towards the future together.together. You take responsibility, check & change your You take responsibility, check & change your

attitude. attitude.

Work together - lead a unified front . Work together - lead a unified front .

Stay positive & look aheadStay positive & look ahead

Rid yourself & your workmates from the doom & Rid yourself & your workmates from the doom & gloomgloom

Focus & task on bright happy classes & Focus & task on bright happy classes & successessuccesses

Endorse a total ban on negative words or Endorse a total ban on negative words or

actions (Including yourself) Start a negative jar.actions (Including yourself) Start a negative jar.


Make yourself great! Make yourself great! What is the opposite of excellence.What is the opposite of excellence.

Remove flat tired classes or attitudes particularly Remove flat tired classes or attitudes particularly now i.e old jaded feeling.now i.e old jaded feeling.

Energize yourself and others around you. Energize yourself and others around you.

Lead & instigate new innovations i.e. New Lead & instigate new innovations i.e. New uniformsuniforms

Offer to help with minor, yet important jobs ie Offer to help with minor, yet important jobs ie paint a wall. paint a wall.

Give that extra service to your patrons & an extra Give that extra service to your patrons & an extra boost to the boss.boost to the boss.


Solidify your positionSolidify your position Your most valued assets, regardless of the Your most valued assets, regardless of the

economy, are your existing clients & their economy, are your existing clients & their referrals.referrals.

Put effort into turning them into major raving fans.Put effort into turning them into major raving fans.

Build deeper relationships i.e. The odd phone call Build deeper relationships i.e. The odd phone call to parents. to parents.

Share your ideas with management . i.e How can Share your ideas with management . i.e How can you reward your customers for their loyalty or you reward your customers for their loyalty or immediate value to their sessions. immediate value to their sessions.

Intensify your commitment to Intensify your commitment to excellence in your field. excellence in your field.


Expand your horizons – Step Expand your horizons – Step up up

Negotiate win/wins for you and the Negotiate win/wins for you and the boss.boss.

Think of ‘out of the box’ solutions to Think of ‘out of the box’ solutions to immediate challenges.immediate challenges.

New Courses, multi-task, study New Courses, multi-task, study packagespackages


My tip of the dayMy tip of the day I guarantee as things get tough, I guarantee as things get tough,

swim schools will cut back, hours will swim schools will cut back, hours will go. There will be less competition, go. There will be less competition, possibly opportunity for the crew possibly opportunity for the crew doing their extra.doing their extra.

Buddy SystemBuddy System

What can you do now?What can you do now?

Who is going to hold you accountable?Who is going to hold you accountable?


Adapt - DAdapt - Diversify & Get Creativeiversify & Get Creative

What are your client’s still looking What are your client’s still looking for?for?

Can you suggest alternative Can you suggest alternative activities that generate more activities that generate more customers, more income. customers, more income.

Can you be utilized in other areas Can you be utilized in other areas of your facility/ industry?of your facility/ industry?


Be the boy scout, have a Be the boy scout, have a plan?plan?

After today, give constant thought to After today, give constant thought to your Bosses predicamentyour Bosses predicament Your client’s circumstancesYour client’s circumstances Improving your Professional LifeImproving your Professional Life Thriving through the next 12-18 monthsThriving through the next 12-18 months

How can you insure you are How can you insure you are

recession proofed?recession proofed?


IN SummaryIN Summary

Stay PositiveStay Positive Lead Unite & InspireLead Unite & Inspire.. Make yourself Make yourself

indispensableindispensable..

Solidify your position.Solidify your position. Step UPStep UP Expand your horizonsExpand your horizons

Adapt & Be PreparedAdapt & Be Prepared.. 13www.kerreburley.com

Become flexible like Become flexible like water….water….

Keep your eye out for Keep your eye out for opportunitiesopportunities

&&

Enjoy recession proofing your job.Enjoy recession proofing your job.

Next Generation Aquatic Next Generation Aquatic ‘‘Masters of the Aquatic Masters of the Aquatic

Industry’ Industry’ www.kerreburley.com.au


Education

Swimming Teachers- Recession Proof your Job