MANAGING Tough Times

A PRESENTATION

ON

SWOT ANALYSIS

BYHARINADH KARIMIKONDA

MBA, NET, [Ph.D.(OU)]

ASST. PROFESSORSNIST-MBA DEPARTMENT

SNIST SCHOOL OF MANAGEMENT STUDIES

MANAGING Tough Times

INTRODUCTIONINTRODUCTION• Who did develop SWOT Analysis?

– Developed at Stanford University

– Funded by Fortune 500 companies

– Took 9 years to develop, Involved 5000 interviews

• Who are users of SWOT Analysis?– Individual, Group and Organisation etc..

• When does use SWOT Analysis?– Situation, Problem, Decision etc..

• Why does use SWOT Analysis?– Effective planning, Right Decisions, Future Success etc..

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MANAGING Tough Times

DEVELOPMENT DEVELOPMENT

1. Definition

2. Elements

3. An Example of Firm

4. Strategies

5. An Example of Education Institution

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MANAGING Tough Times

Definition of SWOT AnalysisDefinition of SWOT Analysis

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“SWOT Analysis is a strategic planning tool that

separates influences on a business’s future success

into internal and external factors”

“SWOT analysis (alternatively SWOT Matrix) is a

structured planning method used to evaluate the

Strengths, Weaknesses, Opportunities, and Threats

involved in a project or in a business”

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Elements of SWOT AnalysisElements of SWOT Analysis

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Example : S-W-O-T of A FirmExample : S-W-O-T of A Firm

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Strategies of SWOT AnalysisStrategies of SWOT Analysis

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Strategies of SWOT Analysis….Cont.

MANAGING Tough Times

SWOT Analysis of An Education Institution

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MANAGING Tough Times

CONCLUSION CONCLUSION

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It is an important techniques which provide quality

information to the managers to take effective decision for

future development of organization.

It makes to understand organizational Internal and

External Environment at a competitive position

It is also provide basic and important areas of

organization that What to develop and What to Overcome

MANAGING Tough Times

Assessment TestAssessment Test

SNIST SCHOOL OF MANAGEMENT STUDIES

1. SWOT Analysis is a ______________ techniques

2. Internal and controllable elements of SWOT Analysis are _________________and_______________

3. Uncontrollable and harmful elements of SWOT Analysis is _________________________

4. ___________university had developed SWOT Analysis

5. Low customer retention is a threat of firm.(True/False)

MANAGING Tough Times

Any Questions?

SNIST SCHOOL OF MANAGEMENT STUDIES

Thank You