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Symposium on parent engagement:
Connecting with the new digital parentsJulie Evans, CEO: Project Tomorrow
Connecting with the new digital parents
Julie Evans, Project Tomorrow CEO
October 22, 2013
A big thank you to:
© 2013 Project Tomorrow
Today’s Agenda
Who is this New Digital Parent?
Digital Parents and School Communications
Creating a Shared Vision with your Digital Parents
New Considerations
Discussion
The New Digital Parent Profile
Source:
Speak Up 2012 National Research Project Data Findings
Profile based upon:
Parents’ highly value the use of technology in
education
They are mobilists – they use mobile devices
They have personal experience with online learning
And parents are strongly interested in digital school-
to-home communications
Annual national research project
Online surveys + focus groups
Open for all K-12 schools and schools of education
Institutions receive free report with their own data
Collect ideas ↔ Stimulate conversations
K-12 Students, Teachers, Parents, Administrators
Pre-Service Teachers in Schools of Education
Inform policies & programs
Analysis and reporting of findings and trends
Consulting services to help transform teaching and learning
Speak Up National Research Project
+ 3 million surveys since 2003
K-12 Students 364,233
Teachers & Librarians 56,346
Parents (in English & Spanish) 39,713
School/District Administrators 5,511
Technology Leaders 500
About the participating schools & districtso 8,020 schools and 2,431 districts
o 30% urban / 43% rural / 27% suburban
o All 50 states + DC
Honor Roll of States with highest participation:
TX, CA, OH, IN, AL, NC, WI, AZ, FL, PA
National Speak Up 2012 Participation: 466,303
Introducing:
New Administrator’s Guide to
Reaching Digital Parents
A special collaboration of
Schoolwires and Project Tomorrow
How Important is the Use of Technology to
Student Success?
© Project Tomorrow 2013
Cell phone without
Internet access
Smartphone Tablet computer
Parents in 2008
90% 32% 5%
Parents in 2012
35% 73% 49%
Parents are mobilists!
Personal Access to Mobile Devices – from 2008 to 2012
© Project Tomorrow 2013
© Project Tomorrow 2013
Parents have first hand experience with online learning
I have taken an online class:
For work or job training 43%
For an academic/college program 29%
To learn new skills 22%
To explore a hobby 13%
For traffic school 7%
* Since 2009 – increase of 65 percent!
© Project Tomorrow 2013
Benefits of online learning
All
Parents
New
Digital
Parents
Students can work at their own pace 62% 73%
Students can review materials as often
as wanted/needed59% 72%
To take a class not offered at school 51% 67%
To get college or advanced credit 43% 64%
To increase student engagement in
learning30% 37%
© Project Tomorrow 2013
New Digital Parent Profile
Value proposition for the use of technology in education
Personal usage of mobile devices
Personal experience with online learning
Strong interest in digital school-to-home communications
37% of parents of school-aged
children fit this profile today
© Project Tomorrow 2013
What administrators need to know:
other key characteristics or expectations
1. Distribution of digital parents within the
grade bands
30% of parents with students in K-2
36% of parents with students in Gr 3-5
40% of parents with students in Gr 6-8
38% of parents with students in Gr 9-12
© Project Tomorrow 2013
What administrators need to know:
other key characteristics or expectations
1. Distribution of digital parents within the
grade bands 30% of parents with students in K-2
36% of parents with students in Gr 3-5
40% of parents with students in Gr 6-8
38% of parents with students in Gr 9-12
2. Digital parents are social media users!
51% use Skype
65% regularly update a social networking site
19% are tweeting
© Project Tomorrow 2013
What social media do you
regularly use in your personal
life?
Elementary
School
Parents
Middle
School
Parents
High School
Parents
Communicating via text
messages
86% 86% 86%
Maintaining a social
networking site
62% 55% 52%
Watching online videos 40% 36% 34%
Streaming online TV shows 37% 34% 32%
Playing online or mobile app
games
30% 28% 25%
Using Twitter 14% 13% 13%
© Project Tomorrow 2013
University of Chicago study:
“Strong parent-community-school ties”
is one of the essential five supports for
school improvement.
© Project Tomorrow 2013
University of Chicago study:
“Strong parent-community-school ties” is one of the essential five supports for school
improvement.
Yet, only 21% of parents say that communications
with their child’s school
is very effective.
© Project Tomorrow 2013
Communications with parents matters!
37% of administrators see engaging parents as co-teachers as key to student achievement
71% of principals want new teachers to have training during their preparation programs in how to use tech to communicate with parents
26% of administrators call “effective parent communications” a significant challenge, however!
© Project Tomorrow 2013
Communications with parents matters!
Some schools and districts are already tapping into tech tools to engage/connect/communicate with parents:
Digital/phone notification systems 54%
Social media 41%
Twitter 17%
© Project Tomorrow 2013
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Skype
Class blogs
Mobile app
Text messaging
Portal with grade info
Personal emails
Tech Leaders: currently supporting these tools
Principals: say these tools are beneficial
New Digital Parents: want to use these tools
© Project Tomorrow 2013
Imagine you are designing the ultimate
school for today’s students,
what technologies would have the
greatest impact on learning?
Do we have a shared vision
for digital learning?
© Project Tomorrow 2013
All Parents Digital Parents
Online textbooks 56% 65%
Educational mobile apps 53% 63%
Digital content 50% 59%
Tablets 43% 56%
School wide Internet 45% 54%
BYOD 40% 54%
School portal 51% 57%
Online classes 36% 45%
Social media 12% 18%
Games 12% 16%
What tech tools and resources are worthy of greater
school investments?
© Project Tomorrow 2013
0% 10% 20% 30% 40% 50% 60% 70% 80%
School wide Internet
Games
Online textbooks
Tablets
Teachers Principals Digital Parents
The ultimate elementary school for today’s learners must
include:
© Project Tomorrow 2013
The ultimate middle school for today’s learners must include:
0% 10% 20% 30% 40% 50% 60% 70% 80%
School wide Internet
Digital content
Online textbooks
Mobile apps
Teachers Principals Digital Parents
© Project Tomorrow 2013
The ultimate high school for today’s learners must include:
0% 10% 20% 30% 40% 50% 60% 70% 80%
School wide Internet
BYOD
Online classes
Social media
Teachers Principals Digital Parents
© Project Tomorrow 2013
Ways to engage the “New Digital Parents” in your
school or district planning processes:
Use social media to explore ideas
Host an online discussion forum
Start an online parent school with informational classes
and workshops
Demonstrate value of current and future technology
initiatives
Think “digital inclusion” not exclusion
Align your communications tools to parent needs
Ask parents their ideas!
National Speak Up Findings and reports
Targeted and thematic reportsOnline learning trendsMobile learning & social mediaPrint to digital migrationSocial learning Intelligent adaptive softwareNew digital parent series
Presentations, podcasts and webinars
Services: consulting, workshops, evaluation and efficacy studies
More Speak Up? www.tomorrow.org
© 2013 Project Tomorrow
Your thoughts, comments, questions
(c) Project Tomorrow 2013
Julie Evans
Project Tomorrow
949-609-4660 x15
Twitter: JulieEvans_PTand SpeakUpEd
Copyright Project Tomorrow 2013
This work is the intellectual property of the author. Permission is granted
for this material to be shared for non-commercial, educational purposes,
provided that this copyright statement appears on the reproduced
materials and notice is given that the copying is by permission of the
author. To disseminate otherwise or to republish requires written
permission from the author.
© 2013 Project Tomorrow
Let’s continue this discussion!
This presentation has been
brought to you by Schoolwires®