{Synergy Task

Rapture Films Productions

Synergy is used in the movie industry in order to create a greater buzz for the movie using it. For example, a movie may use other media organizations or forms in order to help advertise itself and create more of an awareness for audiences so that in the long run more people are likely to be interested in going to see that particular film.

The three main sources that the film industry refers to when going about this approach is the trailer for the film which is more often than not targeted at mass audiences, posters/billboards that’ll be placed throughout different areas to attract local or visiting people and often a magazine cover (such as empire) to give a more detailed description into what the movie is about and what the audience can expect, as well as trivial facts all of which are targeted specifically at movie-lovers as those are the people who are most likely going to be buying those types of magazines to begin with.

What is Synergy?

Public Enemies, the 2009 Gangster movie is the film that I have chosen to analyse. The reasoning behind this is because its of a similar genre to the movie that we will be creating (gangster and crime), as well as it having an extensive advertising campaign, one of which has it featured on the front cover of Empire magazine, the most acclaimed and well-known movie devoted magazine out.

The movie itself has a trailer, posters and magazine cover all had very similar vibes to them and all in all gave fans a good idea of what to expect from the movie as well as re-assuring interests of that particular genre that this is the type of movie that matches their interest.

The most important information that audience of this genre need to know about a film are the people behind it and the date of its release. There always people behind a movie deserve the recognition for the creation of it. Without this, the hard work that people put into making these films would go unrecognised and may potentially result in less motivation from the cast and crew. However most of the time, people go to see movies because of the people that have worked on them, whether it be the director, actors, producers or maybe just the studio in which it has been released from. The release date is important so that audience or fan are capable of seeing when the movie is due to come out, this allows them to plan around going to see it, or maybe allows for them to book tickets etc. Both of these aspects are well encourage in the promotion of the film through the trailer, posters and magazine cover that it uses. For public enemies this can be seen here

Important aspects on synergy

The uses of props and setting that the film Public Enemies was in order to portray the genre and time period of a movie of such. So in order to have this apparent throughout the promotion of the movie, it also needs to be identified in not only live action clips but still framed shots of the movie which wold be used for covers and poster shoots. This would then keep up the link of the films style so that audience don’t get confused as to what the movie features in it. Also, it helps the audience identify what they should expect when going to see the movie.

For instance, it is clearly apparent that the movie of the gangster and crime genre due to the heavy notable of weapon in the trailer and on the poster. This gives the audience an insight into the movie and therefore they’ll know that the movie delves into a violent and crime and shows at at least one point during the film.

Props/Settings

The most important part of synergy is promoting a film correctly. You have to put potential audiences in the right mind set in order for them to expect a certain type of movie. You don’t want to advertise a false product so it is key that each type of promotional strategy used contains the correct features so that the movie stays true to itself. Therefore using key ideas and concepts that are lively to the movie are what the audience are going to expect. Considering our movie is of the crime genre things in the trailer, on the poster and magazine cover. This could be weapons, clothing or anything else often associated with violence or gang culture etc. The same characters must be used in each form of promotion so that the audience know who they are going to see and in order to avoid confusion. Also, the correct information must be displayed each time or else the purpose of synergy is defeated.

Finally, a tagline or feature that is unique only to our movie, would give the campaign its own identity, distinguishing it from other films of the same genre consequently landing our film on a wider, more diverse audience.

How we are going to use Synergy