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PUBLISHING IN THE AGE OF TABLETS

Tactilize: Application Development Software

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Page 1: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Page 2: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Page 3: Tactilize: Application Development Software

1948

When news broadcast came to TV, the presenters were still reading instead of engaging with their audience.

PUBLISHING IN THE AGE OF TABLETS

Page 4: Tactilize: Application Development Software

1948

When news broadcast came to TV, the presenters were still reading instead of engaging with their audience.

PUBLISHING IN THE AGE OF TABLETS

It was all about radio and pictures— not TV.

Page 5: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Page 6: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Today,TV has changed.

1

Page 7: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Today,TV has changed.

1But for

news apps it’s still 1948.

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PUBLISHING IN THE AGE OF TABLETS

Page 9: Tactilize: Application Development Software

The current iPad news appsoften offer a very limiteduser experience

PUBLISHING IN THE AGE OF TABLETS

Problem

Page 10: Tactilize: Application Development Software

The current iPad news appsoften offer a very limiteduser experience

PUBLISHING IN THE AGE OF TABLETS

How longwill it taketo change?

Problem

Page 11: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Problem

Creating iPad apps is expensive

Page 12: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Adobe charges you $10,000 to 500,000/year

Problem

Creating iPad apps is expensive

Page 13: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Apps are the new blogs

Page 14: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

The mobileapps market will grow up to $55Bby 2015.

Opportunity

Apps are the new blogs

Page 15: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

256%

228%

210% 16

2% 84

%82%

72% 45

% 17 NEWS MUSIC HEALTH REFERENCE LIFESTYLE BUSINESS GAMES SPORTS ENTERTAINMENT

Opportunity

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PUBLISHING IN THE AGE OF TABLETS

2.5 more time spent on news apps

256%

228%

210% 16

2% 84

%82%

72% 45

% 17 NEWS MUSIC HEALTH REFERENCE LIFESTYLE BUSINESS GAMES SPORTS ENTERTAINMENT

Opportunity

Page 17: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

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PUBLISHING IN THE AGE OF TABLETS

The first HTML5 platform to easily create beautiful and interactive apps and web apps

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PUBLISHING IN THE AGE OF TABLETS

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PUBLISHING IN THE AGE OF TABLETS

We have a working prototype. We are selecting 5 strategic partners among news organizations.

Prototyping

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PUBLISHING IN THE AGE OF TABLETS

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PUBLISHING IN THE AGE OF TABLETS

Tactilize is run by Adriano Farano, a 2011 Knight fellow at Stanford University where he worked on how to augment the news experience on tablet devices

Team

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PUBLISHING IN THE AGE OF TABLETS

Tactilize is run by Adriano Farano, a 2011 Knight fellow at Stanford University where he worked on how to augment the news experience on tablet devices

Team: OWNI.fr’s developers and designers. OWNI.fr is the best non-English news site according to ONA both in 2010 and 2011

Team

Page 24: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Tactilize is run by Adriano Farano, a 2011 Knight fellow at Stanford University where he worked on how to augment the news experience on tablet devices

Team: OWNI.fr’s developers and designers. OWNI.fr is the best non-English news site according to ONA both in 2010 and 2011

Tactilize is part of StartX, the Stanford University startups accelerator located in Palo Alto, California

Team

Page 25: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Do you...?

ADRIANO [email protected]

Page 26: Tactilize: Application Development Software

PUBLISHING IN THE AGE OF TABLETS

Do you...?

ADRIANO [email protected]

Selecting strategic partners

NOW