Target Audience

(Sub-) GenreThe genre that we will be focusing on for our film production will be horror/action. The genres will play a significant influence in the production process, as there are very specific nuances of style that are usually associated with this corner of the market. It will effect clothing and fashion, the attitude and behaviour of my actors, and the composition of mise-en-scene, camera work, and editing will need to be considered to match the codes and conventions of the genre.

A particular subset of the horror genre, group of teenagers who are typically associated with watching gory films are recognised to be mainstream. It is my intention to focus my 2 minute film opening around this group.

ClothingClothing, style and fashion are a large part of what defines mainstreamers as group. Their dress sense is often perceived to be quite modern: clothing items are branded, colours often are plain ( black, white and neutral) and typically items will include bags, watches sunglasses and up to date gadgets.

If my music video is to appeal to this particular subset of person, I will need to ensure that the clothing used by my actors matches expectations and ensure that the target audience will appreciate and respond positively to. The entire purpose of a music video is to market the music and encourage people to buy it – in this case I am looking to exploit a niche audience.

Age and LocationMainstream is the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional. So for example with fashion most people follow the latest trends and don’t really have their own style. The most popular films are the ones that are new and latest in cinemas, for example horror films such as Annabelle, Dracula Untold and Deliver us from Evil have been very widespread across the mainstream world. The mainstream world is mostly dominated by teenagers and young adults from urban areas (cities). Therefore youths have largely been targeted in marketing for all types of media associated with modernised attitudes, and have become an essential part of branding the sport as mainstream.