1. Target Audience Profile The readers of Your Latest Indie
magazine is mostly male aged 15-19 however a small percentage of
the audience will be suitable for females too. This reader has a
range of characteristics that come together to create this unique
reader. They are relaxed, witty, have a very chilled out attitude
towards life and enjoy music and reading up on their latest musical
interests. The readers day to day life is attending school or
college and hanging out with friends. The readership is never loud
or rude and spends most of their spare time hanging out with
friends or attending gigs. They start off their day with last
nights pizza for breakfast as it is quick and easy. Also in their
spare time they enjoy playing instrument, mostly guitars,
photography on tumblr and vintage retro styled bands. The
readerships stereotypical style is having piercings and tattoos.
They wear acid wash jeans and oversized shirts with oversized denim
jacket most likely bought from a charity store. They never follow
the crowd and like being unique and their own person. They do not
follow commercial music or fashion and sticks to vintage retro
styles. This reader is in fulltime education studying more creative
subjects than academic subjects. with no set plan on what they want
to do or what they want to be. However the readership liked to be
creative though music and arts allowing them to express themselves
in a different way. You wouldnt catch them sitting in a boring
office job, they need to be able to be independent and want to do
what they want. Money is not the only thing they think about with
work, they want to do what they will enjoy by their own choice.
Music is the readers passion. They listen to music all day enough
for it to be someone to turn to when they are feeling lonely. The
type of indie music they listen to changes due to the task they are
doing and the mood the reader is currently in. They enjoy going to
gigs with their friends with the same music taste, and following
their favourite band on tour. Music is their way to connect and
socialise with friends. The reader enjoys indie music because it
helps him chill out or rock out and have fun in the moment. As well
as the mainstream indie artists like Arctic Monkeys and The 1975,
they also like start up artists who do minor free gigs and find
them more intimate. Music inspires the reader in everything they
do. YLI is the only magazine they reader buys as it covers such a
wide variety of indie music they dont need to purchase and read any
other types of music magazines. The reader enjoy the magazine as
they feel like it helps them relate to the startup bands as the
reader really wants to start up their music career also. In their
spare time they also like watching movies, anything from a comedy
to a thriller, with friends at home rather than a quiet cinema. The
reader mainly chills and spends time socialising with friends. If
they are not with their friends they will keep in touch using
social media sites, mostly twitter and Instagram on their
phones.
