Target Audience Research Explanation

For our target audience research for our A2 media studies coursework we will be carrying out two questionnaires and a focus group to find out more about our target audience and their preferences on horror films. Our first questionnaire will ask our target audience general questions to identify our demographic and their typical opinions on what should be featured in horror movies and their opinions on what would be included in our practical work. Gaining this information will help guide us as we will be able to make certain decisions about what to include in our practical work that will instantly appeal to our target audience. Some negative impacts we may encounter whilst using this research method are that we are going to have to distribute our questionnaire to a large variety of our target audience and it may be difficult to compile the assembled information but we will try to overcome this by simplifying the information.

Our second questionnaire will ask more detailed, specific questions that will help us make decisions on what to include in our promotional package. Our focus group will ask our target audience their views on what they would enjoy seeing in our poster, trailer and magazine front cover. Doing this will help us become more aware of what to add into our practical work and will give us more of an insight into what our target audience are expecting to see in our practical pieces.

Do you prefer music in the backround of a film trailer?

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Yes No I Don't Mind

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