Advertising and marketing-

Irn Bru

The first type of advertisement that I looked

into was the Irn Bru posters. The aim of

these adverts is to draw the catch the

audiences attention without them really

knowing what the product is as the pictures

do not relate to the product at all but once

the audience read the quotations next to

the images it adds the comedy element to

the advertisement. The product all have

the same have the same layout and house

styling from the images being on the same

side, background colour, font and font

colour. The logo was also placed in the

exact same placing for each advertisement

which also increases the house styling and

makes the products look more

professional.

The second kind of Irn Bru advertisement

that I looked into was the poster

advertisements for sugar free Irn Bru. The

aim of these advertisement is to bring more

awareness to the sugar free Irn Bru, the

company have chosen to express this

feature by including a picture twice but

including “sugar free” text on one, the aim

of this is to show that there is no difference

between the two product except that one is

simply is sugar free and by showing this

fact how they have it adds a amusing

feature to the advertisement. Irn Bru have

also remained the same house styling

throughout these advertisements with the

same use of layout and the same colour

pallet .

The third Irn Bru advert I looked into was a

television advert, the aim of the advert was

to bring awareness to the product but in a

way that it can refer to all age groups. The

theme of the advert is the comedy between

the product originating from Scotland and

how Irn Bru is a true element of Scotland

and in the advert Irn Bru is taking the place

as medication to calm anger. They have

also paid close attention to keep the

product on the screen for the majority of

the advert which I thought was clever

because it really allows the audience to

focus on the product.

The forth kind of Irn Bru advertisement I looked at was the website, I believe that

by a product having a website in helps with increasing publicity and in this case

not just for one product but also for all the other product that they have to offer to

the public. They have kept the same house styling even on the website with the

colour palate of orange and blue tones which gives the company a professional

look. By including images of all the different products they sell will increase

publicity and may increase sales on the products; on the website they also for

the audience to view their old campaigns so they can re-live the amusement.

The packing of Irn Bru 32 is has been created around the

same theme of other Irn Bru products which I believe is a

good idea as it would be easily recognisable to their

previous customers. They have made this product

different to their other products mixing around the colour

positions for example the main Irn Bru packaging uses

orange as the main background colour whereas in this

packaging they have used blue as the background colour

and used the orange colour for details. By also making

the '32' the centre piece of the can it has become the first

thing that catches the potential customers attention

whereas on their original can designs the main attraction

is the Irn Bru logo but on the Irn Bru 32 can design the

main logo has been presented as a small detail in silver

font colour.

The Red Bull can design is simple yet

professional, also the use of the shapes

and the contrast of the colours make the

can look unique compared to other cans

which will grab the customers attention.

Another creative feature about this product

is the use of the logo matching the name of

the product which may seem amusing to

some and original to others. The Red Bull

can compared to Irn Bru 32 can is laid out

much better and have used the features

cleverly, both products have used the

same amount of colours but comparing the

Irn Bru 32 colour palate to the Red Bull

colour scheme it shows that choosing

colours that contrast and clash well

together will help with the features to stand

out more.

Another product that I choose to analyse is the energy drink Monster

website, Monster seem to have more of a masculine approach and looks the

product is aimed to the male audience. The websites theme is Call of Duty

which has become a major hit with males aged 16+ which would bring

publicity to the product, comparing this website to the Irn Bru website you

notice that the Irn Bru website doesn't really have a age group or a gender

that its aimed to. Another difference about the two websites is the colour

schemes, Irn Bru colour scheme is colourful and inviting for the audience

whereas the Monster website have chosen to us black which had made the

website look dull and gothic.

Another poster I looked into was the

Lucozade energy drinks. This posters aim

was to bring the product to all audiences

attention but it seem like they have based

their advertisements for adults. They have

used their house styling of the orange

theme in this poster which is known to give

a professional finish but it seem like in this

case that hasn't seemed to have worked as

they have used orange for all of the feature

which hasn't created the illusion that was

expected. The layout of the text being

separated doesn't look good because of

the image being so big people may not

ignore the top text.

The last product that I looked into is the

Red Bull campaign The aim of this poster

is to bring awareness to the product, they

have created a theme of cartoon with and

the can flying which matches the slogan of

the brand “Red Bull gives you wing. The

colour scheme of the poster is created

using bright colours which draws the

customers attention and because of the

use of light colours it allows the bold

colours of the actual product standout. The

use of adding a larger copy of the products

logo in the corner makes the company

stand out also by adding the products

website in the corner would increase the

publicity.