Task 5 idea generation

Idea GenerationBy:Swara Sawirs

Mind Map

Info graphic/ Why You Should Be A Vegan!

• 22% of vegans are men. 78% are woman.• 20 vegans can be fed on the amount of land it takes to feed

one meat eater.• Vegans risk of having a heart attack is 4% for a vegetarian its

15% and for meat eaters its 50%. • It takes 100 times more water to produce beef than wheat. It

takes 25 gallons of water to grow one pound of wheat. It takes 5,000 gallons of water to grow one pound of beef.

• You would save more water by not eating 1 pound of beef than by not showering for 6 months.

• There is no nutrient in meat that is missing from a balanced veganism diet which therefor it means we cause unnecessary killing.


Where to get the protein:• Lentils 18g• Black beans 15g• Veggie burger 13g• Tofu 11g• Bagels 9g• Spaghetti 8g• Peanut butter 8g• Soy milk 7g• Soy yogurt 6g• Bread 5g• Potato 4g


Animal rights:• Vegans do not consume or use any dairy products or eggs even

though it doesn’t require the animal to die. • They also do not use any any animal related products including

things such as clothes, makeup, furniture products and simple things such as toothpaste.

• They believe that the animals have the right to exist freely without any human interference.

• They don’t see why animals should be caged, tortured, separated from their family and killed only to feed us when we could simply live off plant related products that take less water to grow and less land.


• Vegans tend to live for 8 years longer.• Vegans do not eat any animal meat or use any animal related

products.• Lacto-ovo don’t eat meat but they eat animal produced products

such as eggs.• Pescatarians do not eat meat but they will eat fish. • The average cholesterol levels in vegans is 161 whereas in meat

eaters its 230. • The USA spends over $190 billion dollars in a year in medical costs

towards obesity. • PETA reports that 2.5 percent of U.S. residents are vegans, while

another 5 percent are vegetarians.

Info graphic Mood Board

Facts• Meat industry only started in 1946 after the second world war. • Vegans tend to have lower rates of cancer than meat-eaters and

vegetarians. For example, vegan women had 34% lower rates of female-specific cancers like breast, cervical, and ovarian cancer.

• Vegan living often reduces the intake of saturated fat, animal hormones, and cholesterol while increasing the intake of fresh fruits and veggies. That has the potential to reduce the risk of cancer, diabetes, obesity, and heart disease. A study done by Nobel Prize winner Elizabeth Blackburn found that a vegan diet caused more than 500 genes to change in three months, turning on genes that prevent disease and turning off genes that cause cancer, heart disease, and other illnesses.

• Vegans don’t consume dairy products like milk and cheese, they intake calcium with foods like broccoli, bok choy, chinese cabbage, collards, kale, and calcium-fortified orange juice.

Facts• “Ethical vegans” also avoid the use of animal products like skin (leather or

fur), feathers, and other things that cause animal suffering during production.

• Veganism is a way of life that alters diet, clothing, and other decisions with the goal of ending exploitation of animals.

• Vegans get their protein from products like lentils, black beans, veggie burgers, tofu, nuts, peanut butter, and soy milk.

• Approximately 5% of the US is vegetarian (close to 16 million people), and about half of those are vegan — meaning about 7.5 million Americans abstain from all animal products.

• Most cases of food poisoning (up to 80%), are due to infected meat.• It takes more than 2,500 gallons of water to produce 1 pound of beef, while

producing 1 pound of tofu only requires 244 gallons of water. By going vegan, one person can save approximately 219,000 gallons of water a year.

FactsBEST PLANT FOOD SOURCES OF IRON• Milligrams of Iron Tofu (1/2 cup): 7• Iron-fortified cereals (1 oz): 4-8• Cream of wheat (1/2 cup, cooked): 5• Blackstrap molasses (one tablespoon): 3.5• Pumpkin seeds (two tablespoons): 3• Lentils (1/2 cup, cooked): 3• Prune juice (8 oz): 3• Chick peas (1/2 cup, canned): 2• Swiss chard (1/2 cup): 2• Dried fruits: apricots, peaches (3 oz): 2• Beans: black, kidney (1/2 cup): 2• Tomato paste (2 oz): 2• Figs (5): 2• Jerusalem artichoke (1/2 cup, raw): 2

FactsMeatless Substitute Ideas

These meals look like they have meat in them but they don’t, they are a great way to start being a vegan:• stir-fried vegetables with tofu cubes• tofu in spaghetti sauce over pasta• meatless chili with texturized vegetable protein (a “meaty” processed soy

product)• lasagna with eggplant and chunks of soy “sausage”• garden burgers instead of beef burgers• black bean burritos (black beans have an almost meaty texture)• vegetable pizza with minced mushrooms, basil, tomato paste, garlic, and

cheese

Food Replacement • Calcium

Milk - Rice• Iron

Lamb - Dried fruits such as apricots, prunes and figs • Vitamin B12

Cheese - Soya drinks fortified with vitamin B12 • Iodine

Egg - Bananas• Omega 3

Fish - Cabbage • Omega 6

Mayonnaise - Walnuts• Protein

Seafood - Beans• Selenium

Tuna – Brazil Nuts• Zinc

Lobster - Cashews

Things to know before turning Vegan.

• 10 to 11 facts of things to know before turning vegan. Interesting facts about how the perks and struggles of being a vegan.

• Have facts to comfort the people who are turning.• Include facts that warn people about some of the struggles of

being a vegan.• Include facts to make people think twice about whether they

are ready for this change in their life or not.• Include facts that will make people more aware what being a

vegan is really like.

Q.1 You don’t have to kill animals to get dairy and eggs, so what’s wrong with those products?

Pull quote:“Nearly all dairy cows and chickens are sent to

slaughterhouses at less than half their natural life expectancy.”

Q.2 Where do you get your protein?

Pull Quote:“So vegans who get enough calories and eat a

healthy diet including a decent variety of foods are unlikely to be protein deficient.”

Q.3 If we were all vegans then the animals would soon die out, so either way the animals die, so what's the difference?

Pull Quote:“We are killing them to please our taste

buds; which is not natural.”

Q.4 What difference does it make if one person gives up meat?

Pull Quote:“if one person didn’t eat all those animals, imagine how many animal life’s we will be

saving.”

Q.5 Is it safe to feed children a vegetarian diet?

Pull quote:“Tiny tummies fill up faster on lots of fiber,

but fewer calories.”

Education

Task 5 idea generation