Summary of the three analyses of music magazines

Conventions of from

Kerrang is conventional to form as it has a very simple and memorable masthead which is situated across the top of the magazine. The main story is always written in a contrasting colour across the middle of the magazine. They also use a large image on the front which is normally of a popular band or artist. They also all follow the route of the eye. They also use the same kind of large and blocky fonts, this is as it is most suited to their target audience.

Conventions of genre

The magazine is conventional t the genre rock first off by using dark, rich colours such as blacks and reds, this is obviously associated with the darkness of rock. The artists featured are always styles in a very dark, gothic, intimidating way which is a convention of rock. They use serif, block font which is bold and in your face similar to the genre rock. The way kerrang is written is the same throughout so gives Kerrang a good brand identity the broken glass effect is conventional to genre as it connotes violence something rock is stereotypically linked with.

Mode of address

The general mode of address of the magazine is informal, I know this because the double page spreads and other stories use slang and address the user in a laid back fashion this is because the teenage target audience will relate to this kind of writing.

Use of technical elements

There are various technical elements carried out in the magazine kerrang. One of them is the type of shot, the majority of the images are either close ups or medium close ups, this is probably so the reader can identify the artist at first glance. They alter the font in proportion to how big the story is for example a main story is bigger than a side story.