Gregory McLaney

Task 7

Music Magazine Publishers and AudiencesI researched into different music magazine circulations to discover some magazines which I could possibly research in to their publishers and audiences. I’d do this so I could get an insight in ideas and possible ways to target my audiences. I searched for ‘music magazine circulation’ and this page came up. I decided due to the fact that I’m aiming at young audiences I’d look at NME even though they target the ‘Indie’ genre and a different style of target audience. My reason for this is that, the magazine ‘Vibe’ has recently gone out of business so I cannot research in to their publisher. (Their audience is still evident for research). So I’m going to research in to NME because their publisher could be vital for a successful producer for my magazine.

The below webpage shows the latest news and figures on NME’s circulation. This information is important to keep in mind when producing my magazine. However, the most important information that I need to take from this page is the publisher of NME and this is ‘IPC Media Ltd’. Now I’ve found out this information, I’m going to do further research in to this company.

Gregory McLaney

IPC Media Ltd

About IPC Media LtdIPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month (Omniture).

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.

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Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.

Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

Ipc Media Brands:

To find out more about IPC Media Ltd visit - http://www.ipcmedia.com/

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About NME

NME Audience ProfileNME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -

65% Male 50% 16-24 23% 25-34 79% ABC1

Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their

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lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site.

To find out more about NME visit http://www.nme.com/

Research in to publishers and audiences conclusionTo conclude, I believe this section of research has ensured my target audience. Even though I’m not aiming at NME’s target audience it’s still helped me understand audiences and publishers. I’d look in to publishing with a company such as IPC Media Ltd if I was to publish my hip-hop magazine that I’m going to produce. There’s a gap in the magazine market for U.K hip-hop magazines and in my opinion it would be an option for IPC Media Ltd to produce a magazine which would target young audience in these present times.