/

:

ANOTHER MIRACLE OF

MECHANICAL

MAHADEV RANA ANNADA COLLEGE

SOURCE OF INSPIRATION RATAN TATA Two-wheelers - with the father driving, the elder child

standing in front and the wife behind holding a baby - is very much the norm in this country. In that form two-wheelers are a relatively unsafe mode of transporting a family. The two-wheeler image is what got me thinking that we needed to create a safer form of transport The two-wheeler image is what got me thinking that we needed to create a safer form of transport.

Reporter:Christabelle Noronha [British Times]

NOMENCLATURE

By company

The name 'Nano' was chosen as it denotes high technology and small size.

By Critics

“Lakhtakia” As published in Times on 5 February 2008

“The Next People's Car” As published in Forbes Asia on 16 April 2007

NaNo’s CRADLE

• At the TATA motors plant in PUNE. Here is where it all began and here is where the Nano team, after the Euphoric unveiling, is now quitely gearing up for the next phase:

PUTTING THE NANO ON THE ROAD

• About 4-year long journey, In 2003, A four member

team from TATA motors was asked to work on a new project "IT BEGAN AS AN ADVANCE ENGINEERING PROJECT. THE IDEA WAS TO TRY AND CREATE A VERY LOW COST TRANSPORTATION WITH FOUR WHEELS - IT WAS NOT EVEN DEFINED AS A CAR” WHAT WAS DEFINED WAS THE COST: RS1 LAKH, ABOUT $2500 (AT THE TIME THE SMALLEST CAR COST AROUND RS2.5 LAKH), WITHOUT COMPROMISING ON AESTHETICS, VALUE TO THE CUSTOMER, OR SAFETY AND ENVIRONMENT REQUIREMENTS, SAYS JAI BOLAR, SENIOR MANAGER (DEVELOPMENT), ERC, AND A MEMBER OF THE INITIAL TEAM. THE PROJECT WAS A HERCULEAN CHALLENGE INDEED...

NANO FAST FACTS• Stylish, comfortable

• Designed with a family in mind, the Nano has a roomy passenger compartment with generous leg space and head room.

• Can comfortably seat four persons.• Four doors with high seating position make ingress and egress easy.• It can effortlessly manoeuvre on busy roads in cities as well as in rural

areas. • Its mono-volume design, • With wheels at the corners and the powertrain at the rear, provides

both space and manoeuvrability SETTING A NEW BENCHMARK AMONG SMALL CARS.

Fuel-efficient engine• This is the first time that a two-cylinder gasoline engine is being used in a car with

single balancer shaft.• The lean design strategy has helped minimise weight, which helps maximise

performance per unit of energy consumed and delivers high fuel efficiency.• Performance is controlled by a specially designed electronic engine management

system.

Meets all safety requirements• The People’s Car’s safety performance exceeds current regulatory requirements.• With an all sheet-metal body, it has a strong passenger compartment,• with safety features such as crumple zones, intrusion-resistant doors, seat belts,

strong seats and anchorages, and the rear tailgate glass bonded to the body. • Tubeless tyres further enhance safety.

Environment-friendly

• In terms of overall pollutants, it has a lower pollution level than two-wheelers • The high fuel efficiency also ensures that the car has low carbon dioxide emissions,

thereby.

VEHICLE SUMMARYName: Nano - 1 Lakh Rupee Car Model:Car Body Type: Hatchback Segment: A SegmentTop Speed: 90Fuel Consumption: Highway

26.00

Fuel Consumption: City

22.00

ENGINE SPECIFICATIONSDisplacement: 624cc, 3 cylinder, rear engineEngine Type: Petrol Maximum Power: 33bhp Maximum Torque: 0

DIMENSIONSLength: 2928 mmWidth: 1417 mmHeight: 1512 mm

OTHER SPECIFICATIONSSeating Capacity: 4Size: 0Steering: Power Brakes: Front Disk, Rear DrumGears: 4 Manual

Fuel Tank: 30.00

Body Color Bumpers:

COMFORT AND CONVENIENCEAC: AC without Climate Control Streeing Adjustment (Rake/Reach)

/

:

Door Mirror: Both Side

Music System: Cassette Player

Driver Seat Adjustment: Manual

Folding Rear Seats

/

:

Think big with the small car: Ratan Tata • Ever since the Nano debuted last week, Tata

Motors chairman Ratan Tata has faced all manner of questions. From environmental (congestion/ pollution/emission) issues to the problems at the company's under construction plant in Singur, West Bengal. Normally reticent, he has painstakingly answered all of them. Here are some excerpts from some of the non-spec specific questions that he had to field at

/

:

/

:

Why India Must Think Small To Stay Big • Ever since the Nano debuted last week, Tata Motors chairman Ratan

Tata has faced all manner of questions. From environmental (congestion/ pollution/emission) issues to the problems at the company's under construction plant in Singur, West Bengal. Normally reticent, he has painstakingly answered all of them. Here are some excerpts from some of the non-spec specific questions that he had to field at the Auto Expo.

Q:The Nano project was delayed because of the political agitation and later other issues. Will Tata Motors be able to wrap things up as per schedule?And will the car itself undergo any more evolution?

A:There is always last minute engineering that gets done. The main issue that we have built the plant. It was flooded earlier last year but thankfully before the machines and equipment were installed. The water receded and construction is now on in full swing both from our side as well as the vendors.

/

:

• Isn't the Nano very cramped on the inside?

A small car is a SMALL car. If one is looking for a limousine this is not the car to buy. If one is looking for a three-box sedan, this is not the car to buy.

• How eco friendly will this vehicle be?

We've not made a claim to be the most eco-friendly in the world. We are in compliance with emission norms in India and this current engine meets BS3 and is capable to being scaled up to Euro 4 as well. There is a cost attached to being a totally green car. At the end of the day, all the things you ask for may not be there in this vehicle because we had a cost target. And that would include some of the green stuff as well.

• Will the margins make sense on this car? Will you make money on the Nano?

We are a socially responsible company but we are not a philanthropic trust. We will make profits. As for margins there would be several uptrim versions and we will have our margins spread over those versions.

/

:

• There has been widespread apprehension that this car would create congestion because of its sheer numbers...

All the question of congestion implies that we will seek the global market with millions of these vehicles. We don't have the resources to do that. But we are country of a billion people. Most Indians are denied connectivity and this is a way.

• But India's roads are in terrible shape already. Can they take another 250,000 units of this car? Isn't a more efficient public transport system the answer? It took me one hour to go from south Delhi to Pragati Maidan today and the traffic was a nightmare...

India desperately needs a mass transport system and better infrastructure. But those are issues that we don't deal with. I would be concerned if our vehicle created absolute chaos all over India. If you faced chaos today it did not include these vehicles...so clearly there are other issues involved.

But my point is should the masses be denied their individual transportation rights? This car is not a targeted at a particular segment of consumers. But having said that I hope it will change the manner in which one travels in semi urban and rural India.

/

:

Nano drives automobile designers in world market • When Ratan Tata drove Nano at the Auto Expo, the world applauded Indian

enterprise. Nano has spurred the present breed of designers to take India to the world through their designs. Pinnen Ferina, Renault, Ford and General Motors among others are looking at Indian designers for their future models.

Finally, the world has woken to the paradigm shift in Indian automobile industry. "If IT ruled the roost in 1990s, this will be an era of automobile designers. With Indian designers thinking out-of-box and daring to dream beyond the obvious, the good times for the sector has just set in," he said.

Vyas, who worked with Tata Motor's design team in Pune for ideation on the small car in mid-2000 , even guided three NID students to create concept small cars in 2005. Vyas told ET, "There is more to Nano than miniaturisation, it is a trend-setter and a technological marvel. With automobile industry realising that sheer styling can put their product on the forefront, automobile designers have a plethora of opportunities ahead of them."

/

:

• Nano has stamped its approval on the capability of Indian automobile designers. No one feels it more than Chennai-based Rajesh Mirajker who was the consultant to Tata Motors Ltd in 2003 when the decision to go ahead with Nano was frozen by Ratan Tata. Mirajker is the proprietor of industrial designing firm Mirajker Design.

He told ET, "Tata has designed a car for Indians. Importantly, it is even designed and styled by Indians and that is what is significant.

Mirajker said even as designing a small car was a challenge as the team had to get the right mix of parameters - technical, marketing, manufacturing and homologation - to make ends meet, it proved the might of Indian designers.

"The ball has been set rolling. Indian designers must continue to churn out more revolutionary products," he said. Further, with the likes of Pinnen Ferina, Renault, Ford and General Motors reaching out to Indian designers, there is no time to be lost for designers to join the automobile design revolution era, he said.

/

:

/

:

THANK YOU

/

: