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ANALYSIS OF TAYLOR’S SWIFT’S ALBUM’S CD COVER
In the center of the picture there is a mid shot of Taylor
Swift. Half of her face is cut out of the frame, showing her from the stomach to the nose. She is
wearing a blue and white jumper with seagulls on it.
Swift is wearing red lipstick, which brings out her lips. The
colours used within the picture are light and faded. This makes
the picture look old and vintage.
The artist’s name is written at he the bottom left corner,
below the picture of Swift. It looks handwritten by Swift to
engage with the fans and make it personal. The album’s title is at the bottom right corner of
the cover. The title is written in the same style as the artist’s
name.
The whole front cover is designed to look as a polaroid photo. Which could suggest
that this album is really personal to her, as the album’s title is 1989 which is her birth year. Swift could have possibly used this front cover as a code,
saying that she is letting her fans to know more about her personal life, all the way back
to childhood.
The flying seagulls on her jumper could symbolise ‘freedom’, as
birds in general are a symbol of freedom. They could suggest that
Swift has changed her style in music, as she used to be country artist. Most of her old songs are
about love and I think that is why she decided to slightly change her style. As now she is known to be a
pop singer, and her songs are more about herself. The seagulls
could illustrate that she feels much more confident about
herself and her music, as she now writes about her life.
The jumper that she is wearing suggests that, Swift doesn’t just
want to sell the album by showing her body on the front cover. It says that, the album is really
about the music and her as an talented artist.
The fact that only half of her face is seen, shows how recognisable
Swift is. As fans don’t need to see her whole picture to know that it
is her.
The track is in the top left corner of the back cover. The
numbers of the tracks are handwritten, just like on the
front cover. However, the titles of the songs are in
capitals and the font almost looks like it has been typed in typewriter. This makes it
look more vintage and relates back to the 90’s,
when she was growing up.
The back cover also is designed as a polaroid.
However, in this photo there is only part of Swift’s face seen. I am quite confident that it is the same picture that is used on the front
cover. Where as, on the front cover she was seen from the
nose below, on the back cover she is seen from the
nose above.
The picture looks vintage, just like the one on the front cover. There is this gold and sand colour effect on top of
the whole picture.
The titles of the tracks give that fans a clue that Swift has shifted to a different and new style of music. Titles such as, ‘Clean’ ,
‘Wildest Dreams’ , ‘Shake It Off’ and ‘Blank Space’ quite
literally a ‘clean’ suggest that Swift has a ‘clean’ start in her life. She has left her past behind her, ‘Shake It
Off’.
At the bottom of the back cover, there is a bar code,
executive producers, record label ( and its logo ), artist’s
website, record label’s website.
The inside left cover is also designed as a
polaroid, this links the outside covers to the
inside and clearly shows that the same theme goes though the whole design.
Record label and its logo is vertically
written on the top right side of the
cover.
In the bottom of the cover, there has been written ‘I could show
you incredible things…’. These are lyrics from Swift’s
song ‘Blank Space’. On this cover the
lyrics could also be aimed at her fans as a metaphor of saying, that if you listen she
could create ‘incredible’ songs.
In the picture swift is leaning over a bench,
looking straight into the camera (engaging with
the fans). She is in a room full of benches,
could be a waiting room. Her facial
expression supports the lyrics below the picture. Suggesting that she is ready to show us (the fans) incredible things,
if we follow her. Her look suggests that she is waiting for her fans
to ‘follow her’.
There is nothing written on the inside
right cover.
The picture that is used for this cover
comes from the jumper that Swift is wearing on the front cover. The seagulls
are flying. This could also represent the ‘freedom’, of this
album. As it is a bit different and personal
than her previous albums.
The colours in this picture are light, dull
and faded, which represents old and vintage. These type of colours are used on all of the covers,
this creates the common dominator
throughout the whole album design.
The actual CD looks exactly as the inside right cover, as it has got the picture
with the seagulls. The only
difference is that it has Swift’s
initials and the album’s title
written on. They are handwritten, in colour white and the font is
quite big, so it is easier to notice
it.
Around the CD there is also
mentioned the executive
producers, the record label and the copyright. This is written in a lot smaller font, as it is not that important to the fans.
This is how the album looks like,
when it is opened.
This is how the album looks like, when it is opened with the CD inside
it.
The album (CD) that I have bought comes
in an extra packaging. It is a
card sleeve, where the plastic CD case goes into. The front and back of the card sleeve looks exactly
like the front and back covers on the CD case. I also got photos along with the Swift’s album. They are polaroid photos with her
lyrics at the bottom ( just like the left
inside cover). The photos are there to
connect with the fans, as they make them feel like the
photos are specially for them. The lyrics
are also handwritten, which makes it look like Swift wrote all of
them, even though it is a copy.