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B2B: Chapter 8Become a LinkedIn
Lead Generation Superstar
Joining LinkedIn: Benefits
Professional Connections
3x the number of leads than Twitter
Identify true professionals in certain areas already in your network and industry.
Convert leads to employers, colleagues, partners
Build Profile
Dr. Clark LinkedIn Profile
Linked In Growth
Follow up with face-to-face meetings
Follow up with phone call
Follow up after networking with requests on LinkedIn
Add details about your meeting. Remember context of conversation.
Import contacts from your email.
Review connections.
Connect with all work and classmates who have credibility.
Reach out to professionals in industry and future employers
Beef Up Profiles
Photos are huge to add to credibility
Add personal website
Enter all customizable data
Don’t be scared to share personal updates and content.
Remember: it’s not Facebook and Twitter, it’s about your career.
Look for groups that match your interests and career goals. Theree are open and closed groups.
Best LinkedIn Practices
Maintain and update entire profile, pages, links
Identify 10 groups to join and stay active
Organize content for sharing