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Commercially Confidential 14 October 2010 S3908-P-109 v1.0
Cambridge Network: Consumer Product & Supply SIGRachel Harker, Business Development Manager – Consumer Products
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Technology for healthy living
Vitality & Health for Consumers
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Background to Cambridge Consultants
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Expect a large market for tech products & services promising ‘vitality & health’
The Market Opportunity
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Today we’re looking at technology that promotes health and vitality
…for well consumers …not those managing diseases
The Market Opportunity
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Current Product Landscape
Exercise & fitness
Good sleep & relaxation
Eating healthily & drinking in moderation
Social engagement
Exercising the brain
Beauty & personal care
Monitoring & preventative maintenance
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Many of these products and services are possible because of merging technology trends
Mature sensor technology
The explosion of wireless and internet connectivity
Battery innovations
Embedded processor improvements
Technology trends
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A variety of small, low cost sensors available for volume applications:
– Bio-sensors following long term medical investment:
Thermometers – ECG – Blood pressure – Pulse oximetry
– 3D accelerometers proving really useful
In the future: Non-contact/remote sensors and more signal processing
Sensor technology has matured
Technology Trends
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The explosion of wireless and internet connectivity
GSM, WiFi, Bluetooth & GPS are in mainstream consumer vocabulary
The next wave of wireless standards will be small, low power, low data rate:
– Bluetooth Low Energy
– Zigbee
– 6LOWPan
In the future:
– The ‘internet of things’
– Smartdust – autonomous sensing &
communication in a cubic millimetre
Technology Trends
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Battery innovations
From flashlights to portable consumer electronics, a continuous push on:
– Size, weight, operating life, discharge currents and cost
Lithium-ion/lithium polymer cells now commoditised and offer best energy density:
– Reaching limits of conventional technology
– Research continues on alternative materials with better energy density
In the future:
– Thin film solid state batteries
– Energy scavenging
– Small fuel cells - methanol
– Nanotechnology e.g. nano-phosphate cathodes
Technology Trends
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Embedded processor improvements
The key challenges in this sector:
– High data processing requirements – demands energy
– High energy means bigger, heavier battery requirements
In the future:
– Reduced energy consumption
– Parallel processing– Increased processing power
– Reduced footprint
– Reduced energy consumption
– Good for bio-sensing applications
Technology Trends
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In future…even more signal processing and better algorithms
Technology Trends
Time (s)
Fre
quency (H
z)
-200 -180 -160 -140 -120 -100 -80 -60 -40 -20 00
0.5
1
1.5
2
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Heartbeat
Time
Frequency
Breathing
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These technology trends will continue to drive future developments
Mature sensor technology
The explosion of wireless and internet connectivity
Battery innovations
Embedded processor improvements
Technology trends
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Three predictions:
Services not products - business models based on device plus web service
Many more internet connected things – including piggy back devices
More data fusion products – combining bio-signals to provide health indicators
The Future
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Questions
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Contact details:
Cambridge Consultants Ltd Cambridge Consultants IncScience Park, Milton Road 101 Main StreetCambridge, CB4 0DW Cambridge MA 02142England USA
Tel: +44(0)1223 420024 Tel: +1 617 532 4700Fax: +44(0)1223 423373 Fax: +1 617 532 4747
Registered No. 1036298 England
© 2010 Cambridge Consultants Ltd, Cambridge Consultants Inc. All rights reserved.
Commercially Confidential This Presentation contains ideas and information which are proprietary to Cambridge Consultants Limited and/or Cambridge Consultants Inc: it is given to you in confidence. You are authorised to open and view any electronic copy we send you of this document within your organisation and to print a single copy. Otherwise the material may not in whole or in part be copied, stored electronically or communicated to third parties without the prior written agreement of Cambridge Consultants Limited and/or Cambridge Consultants Inc.
Cambridge Consultants is part of the Altran group, the European leader in Innovation Consulting. www.Altran.com
