TEXTUAL ANALYSIS RADIO ADVERT

First section of radio advert (voiceover and title)

• The use of the voiceover at the start is very conventional for post apocalyptic film radio ads. This will attract our audience as it shows our genre straight away.•As the voiceover has a sophisticated voice this can be conventional to war films and with the use of the added on effects to give it a walkie talkie effect with a slight echo helps to capture the audience attention even more. •By having the symptoms of the virus being said it shows how they are in a dangerous world and gives them a visual for what it could be like however it doesn’t reveal any of the plot.•The use of scores in this section fits nicely with the tone of the voiceover and fits well together. Also the added on affects of the breathing help it give a more cinematic feel to the radio ad and this would appeal even more to our sophisticated audience.•The use of the walkie talkie like voice suggests that the person is trying to communicate with the couple. As the walkie talkies are related to being used in wars and in films this suggests they are in danger and need of help as they are being warned in such an abrupt manner through the voiceover.

Second section of radio advert (narrative description/dialogue from film)

• The tone used for the narrative description was very conventional and gave a dark tone to the film and kept it cinematic.•The use of language for the description was good as it didn’t as it wasn’t made to be too smart too target our sophisticated audience and would allow us to get a larger secondary audience as they will now be able to understand it more. •The dialogue extracted form the film is convenient as it captures the audiences attention as they would want to know what happens to him as they like to solve enigmas. As it doesn’t give away much of the narrative it makes the radio ad more interesting while keeping it cinematic. It also shows the audience that they are in trouble and it is part of the disequilibrium narrative stage of the film, which will create interest as they would want to find out what happens next.•The use of music used was conventional as the score was conventional to horror films however suited the dark tone of the sci-fi hybrid.

Third section of radio advert (institutional info/ release dates)

•The tone again used for these voiceovers were conventional and kept with the tone of the film.•The institutional info used again wasn’t seen as too sophisticated and showed how it is a independent film helping to attract our audience who would use independent cinemas.•The release dates show how it is a sophisticated film as it is being released during the time when films get nominated for awards and that it is being shown in independent cinemas and film festivals.•The use of the walkie talkie like voice suggests that the person is trying to communicate with the couple. As the walkie talkies are related to being used in wars and in films this suggests they are in danger and need of help as they are being warned in such an abrupt manner through the voiceover.