‘The 1975’ are a rock band from Manchester forming in 2002. The band

consists of members: Matt Healy (lead vocals and rhythm guitar), Adam Hann

(lead guitar), Ross MacDonald (bass) and George Daniel (drums).

The band heavily conform to the rock genre via their image and formation- they

typically sport black and white clothing and stick to the traditional line-up of a

band performing.

Leather Jackets and Skinny Jeans are associated with rock bands due to their ‘edgy’ attitude

George DanielAdam Hann Matt Healy Ross MacDonald

‘Girls’ is a single off the band’s self-entitled debut album.

Prior to their debut album, the band’s music videos consisted

of monochrome colours- black and white- leading to many

believing they were conforming to their record company’s

wishes. As a result, this video- as well as ‘Sex’ which was

the single before- included colour. The video for ‘Girls’ is a

tongue-in-cheek replication of these reviews whereby the

plot consists of the band not wanting to make a video.

CAMERA SHOTS

This music video uses quick cut editing which are positioned

in time with the music. As a result, the camera changes

angle, shot or movement on the beat. A majority of the shots

used conform to ‘star image’ whereby the shots used

concentrate on the ‘talent’ of the members such as their

instruments. As a result, the faces of Adam, Ross and

George are rarely seen.

The plot of the video also sees females performing as a

band as well. To integrate this into the video and maintain

fluency, the video utilizes ‘jump cut’ shots whereby the same

content in the video is seen but a different gender.

CAMERA MOVEMENTS

Throughout this video, the camera often

maintains to a stationary position. This allows

the audience to concentrate and focus more

easily on what is on the screen (the band).

IMAGE

Members of the band are wearing black and

white clothing such as skinny jeans, T-Shirts and

leather jackets. These items conform to the rock

genre, and therefore supports the band’s genre.

Style is not just part of an artists’ image; so is

their body language. The language used by the

members in ‘Girls’ supports its plot which about

the band not wanting to perform a video. As a

result, the band are seen looking annoyed as

they are being labelled as ‘pop’ when they are in

fact ‘rock.’

LOCATION

The video is filmed primarily behind a white

background where both the band and the

women perform at. In addition, the video often

cuts to a ‘comic-like’ setting with deck chairs

and a BBQ. This location is full of colour and

therefore reinforces the plot of the video

which is to illustrate how the band are not

‘pop’ but a ‘rock’ band.

FORMATION

Throughout the video, the band are

positioned in a typical band formation. The

band are set up as they would do in an actual

concert of theirs. This attracts their audience

because they will be able to recognise the

‘rock band’ via the formation.

‘Chocolate’ is the third song on their self-entitled

debut album. The video sees the band driving a 1975

Ford Consul car around London (Limehouse area in

particular); the band go past places such as Canary

Wharf, the Limehouse Link as well as Aspen.

CAMERA SHOTS

A range of camera shots and angles are used such

as a wide shot on the bonnet of the car, close-ups of

the band within the car and close shots of lead singer

Matt walking through the London district.

CAMERA MOVEMENTS

As the video is shot at night the lighting in the video is

poor. To engage the audience more because of this,

the camera is constantly moving in order to maintain

the eyes of the audience as the screen is always

moving.

IMAGE

As the video is filmed at night, it is difficult to see what the band are actually wearing.

However, the band are conforming to the rock genre they fit into by sporting black and

white clothing like leather jackets which will attract an audience due to the stereotype.

LOCATION

‘Chocolate’ is filmed on the streets of Limehouse in London. The camera focuses either

on the band in the car or walking down alleyways and paths. The location suits the

meaning of the song as it is about ‘weed’ which one would smoke in down alleyways.

FORMATION

As the band are filmed within a car it is difficult to maintain their typical formation like they

would perform in. However, lead singer Matt is positioned in the front passenger seat as

he gains the most attention from fans. Being in this position, means that he will be in shot

of the camera the most. As a result, the audience are easily able to recognise the band

via his face as he is essentially the ‘face’ of The 1975.