The benefits of a digipak

What is a digipak? ▪ A digipak is a C.D cover that consists of 6 panels. The

internal of the pack is made of card or paper and the external is plastic that covers the C.D. The internal pages consist of a front cover, a back cover, a lyric page (usually) and a compilation of pictures or artist information. ▪ It serves a function to not only protect the C.D but also

promote the artist or give the listener information about the artist or production company.

Marketing ▪ One benefit of using a digipak is the production

company of the artists music. They not only can use others artists reputation within their brand to introduce popularity for new artists for a small price (for example featuring a quoted tweet from another already established artist about the new artist) but they can also plaster self promotion all throughout the digipak and therefore can gain fans and spread their name. This therefore means that they can maintain or gain popularity as their brand becomes associated with the release of new music as well as remaining fresh in the listeners minds.

Advantages for the artist

▪ For the artist, the advantage of having a digipak is essential. It means that when their album goes on physical sale, they can entice listeners in by using unusual or bright covers that are a reflection of the artists genre or style.

▪ If the artist is not yet popular within the industry, they can offer certain deals or incentives within the digipak that will bring in a new audience. For example, the artist may offer posters or discounts within the pack or even offer a more specific and better cover that they are able to charge more for and therefore bring more money in for themselves which is essential in increasing the sales of physical music

▪ Finally, the artist can use anything in their digipak and therefore they may want to use the pack for self promotion of their other music or songs and therefore remind the audience of their other projects as well as possibly using their own pictures as a means of maintaining the relationships between the artist and listener.

▪ Close ups are also used of the artist as a means of self promotion as its essential that the band is associated with their music and it reinforces the artists image

Lyrics▪ One stereotype that would be typically found within a digipak is the

use of lyric pages for the listeners to sing along with the song to or to read. This is a great advantage for the artist to include as it helps to build a rapport between the artist and listener as it suggests that the artist cares about the listener enjoying the lyrics.▪ This is particularly essential with our artist ‘Cazzette’ as their genre

is dance and therefore the connotation of electro dance music is loud and flashy. You may also expect to see this kind of artist as festival as their target audience are teenagers and young adults and therefore they will be more likely to spread good or bad information about the artist online and therefore is essential the artist has a good rapport with their listeners