The Centre for Creative Communications

951 Carlaw Avenue Toronto, ON, Canada T 416 289 5000 F 416 289 5106 centennialcollege.ca/thecentre

The Centre Launch a new career in the world of Communications, Media and Design

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Interactive STORYtelling

Programs 2008 - 2009

Programs 2008 - 2009

for Creative Communications

The Centre

Launch a new career in the world of Communications, Media and Design

for Creative Communications

09/08

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Not just another school. This is the real world. LEarn bY dOing. At the School of Communications, Media and Design, Centennial College, we offer unprecedented learner-driven, hands-on education in ARt and DEsign, ADvertising and PUblic Relations, JOurnalism and PUblishing, and INtegrated Media.

InteractiveSTORYtelling

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Advertising Advertising Advertising

Program Name: ADVERTISING Duration: 6 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENT Department: Advertising and Public Relations

Fall Intake

In this program you’ll learn to produce content within the myriad genres of advertising. As understudies of industry innovators, you’ll sharpen your creative skills and develop a unique style all your own and get the chance to show your skills during your four-month industry field placement. In your final year, you will specialize in Account Management, Copywriting or Media Buying and Planning. You’ll graduate knowing what you do best, and how your talent fits into every area in which you’ve trained.

More Informationcentennialcollege.ca/thecentre/advert

CAREERS Graduates launch new careers in:| ADVERTISING ACCOUNT MANAGEMENT | COPYWRITING | MARKETING | MEDIA BUYING AND PLANNING | PRODUCTION |

ADvertising

Centennial OCAS Code: 6404

aDVERTISING +pUblic Relationsdepartment

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Program Name: ADVERTISING ACCOUNT MANAGEMENT Duration: 3 Semesters Credential Awarded: Ontario College Graduate CertificateINDUSTRY FIELD PLACEMENT Department: Advertising and Public Relations

Fall Intake

The Advertising Account Management program will prepare you to manage integrated communications plans, organizing the talents of your peers for projects across all media, complemented by a full-semester industry field placement. You’ll develop strategic thinking, business and consumer analysis, as well as creative skills that you’ll use to tailor advertising plans for clients. For media junkies who also enjoy marketing and communications strategy, this program is ideal.

More Informationcentennialcollege.ca/thecentre/advertising

Advertising ACCOunt Management CAREERSGraduates launch new careers in:| ADVERTISING | DIRECT MARKETING | EVENT MARKETING | INTERACTIVE MARKETING | SALES PROMOTION |

POST-GRADUATE


Program name: Advertising Media Management Duration: 3 semesters Credential Awarded: Ontario Graduate Certificate INDUSTRY FIELD PLACEMENTDepartment: Advertising and Public Relations

Fall Intake

Advertising Media Management is a unique post-graduate program preparing you for the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices for advertising messages. You’ll develop an expertise in reaching target audiences with a creative message and build your business and negotiating skills on behalf of advertising clients to achieve strategic results.

More Informationcentennialcollege.ca/thecentre/mediamanagement


Advertising MEdia Management CAREERSA high demand for skilled professionals. Successful graduates of this program will launch new careers with:| ADVERTISING AGENCIES | INDEPENDENT MEDIA MANAGEMENT COMPANIES | MARKETING COMPANIES | | MULTI-MEDIA OWNERS AND SELLERS | RESEARCH COMPANIES | AND ADVERTISERS |

POST-GRADUATE

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COrporate Communications +

Program Name: CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS Duration: 2 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENTDepartment: Advertising + Public Relations

Fall and Winter Intakes

If you love writing, language and the art of persuasion, and you like career flexibility that lets you work for a wide spectrum of employers, this program is for you. You’ll learn the skills you need to change employee attitudes, shift stockholders’ opinions and convince the media of an organization’s story. You’ll research, write, plan, edit, design, and implement everything from strategic communications plans to employee newsletters to gala dinners for 500.

More Informationcentennialcollege.ca/thecentre/corporate


CAREERS Graduates launch new careers with:| BANKS | HOSPITALS | MUNICIPAL GOVERNMENTS | MUSEUMS | NOT-FOR-PROFIT ORGANIZATIONS | PUBLIC RELATIONS AGENCIES | | TRADE ASSOCIATIONS |

POST-GRADUATE

Public Relations


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Program Name: ART AND DESIGN FOUNDATION STUDIES Duration: 2 Semesters Credential Awarded: Ontario College Certificate Department: Art + Design


Hone your artistic talents in this accelerated visual art fundamentals program. By studying both traditional and digital art techniques you will prepare yourself for a career in the visual arts. Producing numerous pieces, you will create and assemble a portfolio of work that will open your career in the applied visual arts or design industries, preparing you for more specialized programs in Digital Animation, New Media Design, Fine Arts Studio or Graphic Design – Media.

More Informationcentennialcollege.ca/thecentre/artdesign


CAREERSYou’ll get ready for a new career path by: | PRODUCING A PORTFOLIO OF ARTWORK | PREPARING FOR SUCCESSFUL ADMISSION TO SPECIALIZED PROGRAMS |

ARt + dESIGN

foundation studiesARt +dESIGN

department

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Program Name: GRAPHIC DESIGN – MEDIA Duration: 5 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENTDepartment: Art + Design

Fall Intake

The Graphic Design – Media program prepares students for a career in today’s innovative and diverse commercial design industry. The program focuses on design for print, emphasizing visual fundamentals and creative problem solving. Students will also train in motion graphics, opening additional career opportunities. You’ll integrate a new knowledge of visual graphics with contemporary approaches to commercial design to produce work for print publications, corporate identity, packaging and illustration.

More Informationcentennialcollege.ca/thecentre/designmedia

CAREERSYOU’LL EMERGE WITH CREATIVE, MULTIDISCIPLINARY AND COMPETITIVE SKILLS FOR TODAY’S DIVERSE AND DEMANDING INDUSTRY.


gRaphic- MEdiadESIGN

Fine ARts Studio


Program Name: FINE ARTS STUDIO Duration: 4 Semesters Credential Awarded: Ontario College Diploma Department: Art + Design

Fall Intake

Fine Arts Studio is a challenging, intimate and atelier program in drawing, painting and sculpture. This intensive program emphasizes development of advanced skills in contemporary figurative and objective drawing, painting, and 3D modeling. You will be exposed to styles and techniques from both the modernist and classical aesthetics.

More Informationcentennialcollege.ca/thecentre/fineartsstudio

CAREERSGraduates find new career paths as:| DESIGNERS | DIGITAL ANIMATORS | EXHIBITING ARTISTS | ILLUSTRATORS |

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JOurnalism +Publishing

department

Program Name: JOURNALISM Duration: 6 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENTDepartment: Journalism + Publishing

Fall Intake

Our Journalism (three-year) program, designed for high school graduates, takes you from the classroom to a full-time industry field placement. You’ll get intensive training and practice in writing, news reporting, editing and page design. You’ll cover stories from across Toronto and within the surrounding community with The East Toronto Observer, a community newspaper circulated every two weeks in East York, and the Toronto Observer, our online edition.

More Informationcentennialcollege.ca/thecentre/journalism

JOurnalism CAREERS Journalism graduates launch new careers in print, broadcasting and online news media as:| EDITORS | REPORTERS | WRITERS |


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Program Name: Sports JournalismDuration: 3 Semesters Credential Awarded: Ontario College Graduate CertificateINDUSTRY FIELD PLACEMENTDepartment: Journalism and Publishing

Fall Intakes

Sports Journalism is a unique post-graduate program preparing you for a career in the high-profile and energetic world of sports media. Whether it is covering the World Series or interviewing a local athlete, you’ll develop your specialized talents in sports writing, editing and reporting as you tell the stories behind the games, the players and the fans. Sports Journalism is a highly specialized field and requires specific knowledge and skills, but the disci-plines and practices are similar to those of a standard journalist.

More Informationcentennialcollege.ca/thecentre/sportsjournalism


CAREERSYou’ll develop new career skills in:| SPORTS WRITING FOR PRINT, RADIO, TV, ONLINE AND MULTI-PLATFORM MEDIA | ADVANCED INTERVIEWING TECHNIQUES || SPORTS BEAT REPORTING, STATISTICS AND IMAGING | SPORTS HISTORY, CULTURE AND BUSINESS |

SPortsJournalism

Program Name: JOURNALISM FAST TRACKDuration: 4 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENTDepartment: Journalism + Publishing

Fall Intake

Our Journalism Fast Track program is designed for university and college graduates. You’ll learn professional techniques for writing energetic stories from a team of instructors, all of whom are seasoned journalists. You’ll develop a portfolio of published stories and photos as you build your writing skills in an intensive newsroom-style environment. You will work for both The East Toronto Observer and our online edition, the Toronto Observer.

More Informationcentennialcollege.ca/thecentre/journalismft

CAREERS Graduates launch new careers in many facets of communications as:| EDITORS | REPORTERS | WRITERS |

Journalism FAst Track


POST-GRADUATE

POST-GRADUATE

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Program Name: BOOK AND MAGAZINE PUBLISHING Duration: 2 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENTDepartment: Journalism + Publishing

Fall Intake

The Book and Magazine Publishing program is Canada’s oldest and most prestigious publishing program. It prepares you for a wide variety of positions in publishing, from book and magazine editing to production and publicity. The program offers intensive training in each core skill while imparting a broader knowledge of how a book or magazine publishing company works. Graduates enter a workforce that is constantly shaping Canada’s cultural and literary landscape.

More Informationcentennialcollege.ca/thecentre/book

CAREERS Graduates have launched new careers in:| BOOK AND MAGAZINE EDITING | BOOK AND MAGAZINE MARKETING | BOOK PRODUCTION | PROMOTION AND ADVERTISING | PUBLICITY || PUBLISHING DESIGN | WRITING FOR PUBLICATION |

POST-GRADUATE

Book+Magazine Publishing


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Program Name: BROADCASTING AND FILM Duration: 6 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENTDepartment: Integrated Media


From Hollywood blockbuster movies to digitally produced documentaries, the world of film and broadcasting is exploding like never before. The Broadcasting + Film program gives you both the creative and technical skills you need to work in film, television and radio. You’ll create original story ideas and learn to develop both artistic and commercial projects. Students work under the eye of industry professionals in our broadcasting studios and gradu-ate ready to work.

More Informationcentennialcollege.ca/thecentre/broadcasting

Broadcasting +FilMCAREERS Graduates launch new careers in all facets of the industry including:| COMMERCIAL SOUND AND VIDEO PRODUCTION | CORPORATE VIDEO PRODUCTION | | FEATURE AND SERIES FILMS | RADIO AND TV STATIONS | SPECIALTY CHANNELS |


IntegratedMEdia

department

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Program Name: DIGITAL ANIMATION Duration: 4 Semesters Credential Awarded: Ontario College Diploma INDUSTRY FIELD PLACEMENTDepartment: Integrated Media


Our Digital Animation program has launched the film and television careers of hundreds of talented digital artists. This internationally recognized program gives students production-style training for careers in the film, television, broadcast design and interactive game industries. You will train in life drawing, acting for animation and storyboarding using 3D animation under the eye of industry professionals.

More Informationcentennialcollege.ca/thecentre/animation

DIgitAlCAREERS Graduates have worked on the following:| ANGELA ANACONDA | BLADE AND BLADE 2 | FIGHT CLUB | FINAL FANTASY | JASON X | | LORD OF THE RINGS | SHARK TALE | STUART LITTLE | THE MATRIX |

Animation

Interactive DIGITALMEdia

Centennial OCAS Code: 6410 Centennial OCAS Code: 6423

Program Name: Interactive Digital Media Duration: 3 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENTDepartment: Integrated Media

Fall Intake

Interactive Digital Media is a collaborative and project-driven post-graduate program preparing you for today’s world of technology, media and innovation. Through intensive training in classroom and studio environments, you will learn to produce interactive and rich media content for online and mobile media, social networks, hybrid media, games, e-learning and interactive installations.

More Informationcentennialcollege.ca/thecentre/interactive

CAREERS Graduates launch new careers as:| DIGITAL MARKETING COORDINATORS | INTERACTIVE MEDIA ART DIRECTORS | NEW MEDIA PROJECT MANAGERS || ONLINE GAME DESIGNERS | ONLINE PRODUCERS | SOUND DESIGNERS | USER INTERFACE AND USABILITY SPECIALISTS | WEB DESIGNERS |

POST-GRADUATE

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Program Name: GAME DESIGN AND DEVELOPMENT Duration: 4 Semesters INDUSTRY FIELD PLACEMENTCredential Awarded: Ontario College Diploma Department: Integrated Media


The Game Design + Development program prepares you for a career of imagination, innovation, and storytelling in the video game design industry. You’ll learn to create 3D environments, animate characters and design levels with industry-standard software and game engine technology. Class sizes are small, ensuring intimate and personalized learning. Curriculum is designed and delivered by top industry professionals, in a production-style environment.

More Information centennialcollege.ca/thecentre/gamedesign

GAme Design +


CAREERS New career opportunities include: | CHARACTER ANIMATOR | CHARACTER MODELER | ENVIRONMENT AND EFFECTS ARTIST | GAME CONCEPTUAL ARTIST | | LEVEL DESIGNER | TEXTURE ARTIST |

DevelopmentMEdia Engineering DESign Integration

Program Name: Media Engineering Design IntegrationDuration: 3 Semesters Credential Awarded: Ontario College Graduate CertificateINDUSTRY FIELD PLACEMENTDepartment: Integrated Media School: SCMD/SETAS (Joint Program)

Fall Intake

Media Engineering Design Integration is a unique post-graduate and hybrid program focused the design, production, and management of innovative media products including application development and content creation for wire-less devices, interactive museum and retail installations, digital signage systems and networks and more. In this hands-on program, you w ill develop a balanced set of design skills and capabilities in media production and media engineering and will be cross-trained to lead collaborative teams of technologists and media producers in the creation of new applications and products for the media marketplace.

More Informationcentennialcollege.ca/thecentre/medi

CAREERSGraduates will be in high demand by media producers and publishers and media technology developers. Career opportunities include: | PROJECT MANAGER, DIGITAL MEDIA PRODUCTION | INTERACTIVE TECHNICAL PRODUCER, MUSEUM & INSTRUCTIONAL DESIGN | | SERVICE PRODUCER, DIGITAL SIGNAGE NETWORKS | USER EXPERIENCE DESIGNER, CONSUMER ELECTRONICS | | SOFTWARE DESIGNER, EMBEDDED SYSTEMS | MOBILE COMMUNICATIONS APPLICATION DEVELOPER |


POST-GRADUATE

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CHildren’s Entertainment : Writing, Production and Management

Program Name: Children’s Entertainment: Writing, Production and ManagementDuration: 3 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENTDepartment: Integrated Media

Winter Intake

The Children’s Entertainment: Writing, Production and Management Program is a new and one-of-a-kind post-graduate program focused on writing, production and management, preparing you for a new career as a highly-skilled children’s content producer. You will learn to create a wide range of entertainment products - film, TV, books, education products, games, and interactive media - for the rapidly growing children’s market.

More Informationcentennialcollege.ca/thecentre/childrensentertainment

CAREERSPrepare for a new career in the Children’s Media industry as a:| WRITER | MARKETING SPECIALIST | PROJECT MANAGER | CONTENT MANAGER | PRODUCER |


POST-GRADUATE

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Message from The Dean

The Centre for Creative Communications was launched in 1994 and is the home of the School of Communications, Media and Design for Centennial College.

Since its inception, The Centre has earned an international reputation for excellence in teaching and as a forward-thinking and crucial resource for the communications, media and design industry in Canada. With a focus of interactive storytelling in all of its programs in the areas of Art + Design, Advertising + Public Relations, Integrated Media and Journalism + Publishing, our curriculum reflects the needs of the industry in every way.

And it shows. Our graduates are now leaders in the communications, media and design sector and our industry partnerships keep us at the forefront. As well, we have established two satellite campuses in India and have recently launched Centennial College @Wallace Studios, a media innovation centre and hybrid education and industry facility in Toronto’s west end.

The Centre’s programs are delivered in a dedicated, hands-on and real world environment and both our faculty and graduates continue to win numerous awards. This means you’ve made a good choice in coming to The Centre.

Nate Horowitz Dean, The Centre for Creative Communications



The Centre for Creative Communications, Centennial College is a cReative cAmpus dedicated to educating and training tomorrow’s communications professionals via iNteractive sTOrytelling: [wRiting] [production] and [viSUAL cOmmunication ] 951 Carlaw Avenue Toronto, ON, Canada T 416 289 5000 F 416 289 5106 centennialcollege.ca/thecentre

Education

The Centre for Creative Communications