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Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University
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Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
THE CURIOUS CASE OF THE CASE STUDY
WHAT IS A CASE STUDY?
ADVANTAGE
DISADVANTAGE
THREE APPROACHES
LINEAR CASE STUDY
Research Objectives Programming Evaluation
PROCESS CASE STUDY
Fact Finding Strategic Plan of Approach
Program of Action
Assessment & Next Steps
Get more facts & reconsider
Revise strategy
Change program
GROUNDED CASE STUDY
1.Situation & problem
2.Objectives
3.Target public(s)
4.Strategies
5. Tactics
6. Timeline
7. Budget
8. Outcomes
LET’S DISCUSS
CONTACT ME
Barbara B. Nixon, Ph.D. (ABD)Assistant Professor of Public RelationsGeorgia Southern University
Life Member & Past President of the International Listening Association (listen.org)
E-mail: [email protected]
Twitter: barbaranixon
Skype: barbara.b.nixon
Blogs: publicrelationsmatters.com & learnercentered.wordpress.com
