Focus Group Written Questionnaire Results

Q1: After watching the trailer what audience age range do you think the trailer targets?

12-18 years 15-20 years 18-25 years 20-30 years

Q2: What genre of film would you classify this trailer to be?

Action Post-Apocalyptic Supernatural Psychological Thriller Horror

Q5: What gender do you think this trailer predominantly targets?

Females Males Both

Q6: Do you think the narrative of the trailer is clear and easy to understand?

Yes Slightly confusing at times but understandable Confusing but I get a general idea I don’t really have a clue

Q7: Does this particular trailer appeal to you? Would you go to the cinema and see the film?

Yes Maybe Probably not No

53%36%

0%

11%

Q8: Do you think the visuals and the soundtrack of the trailer complement eachother?

Definitely

Mostly

Not really

No