The primary target audience for The Descent is females, aged between 15 and 25, in the socio-economic group E. This is because they have disposable income that they can spend on seeing the movie or buying the DVD. Most girls watch movies with their friends as a social event, they would most likely watch a horror film because they, as a group like to watch horror films and/or they want to see their friends get scared. Most girls like watching horror movies because they like the feeling of suspense and tension, and that makes them watch more horror movies.

The secondary audience for the Descent is males, aged 15 to 25, with the socio-economic grouping E (with disposable incomes). These people can be fans of horror movies, fans of the Director, Neil Marshall and his movies. It may be the gore and action that draws people in but it may also be the sex appeal of the characters.

An additional target audience for The Descent is people who are into extreme sports, aged 25-35, with the socio-economic grouping C1 or C2, This means that they have a moderate income to pay for all these adventures.