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The
DESIGNATIONExperienceAn Introduction
AGENDA
Intros
What We Teach
Our Approach
Program Structure
Expectations
FAQ
Q&A
Hello, I’m Won.Chief Product Officer and Curriculum Director
Introductions● Your name
● Where you’re from?
● What made you interested in
Designation?
What We Teach
User-CenteredDesign
UX: Definition
UX design is the process of designing (digital or physical) products that are useful, easy to
use, and delightful to interact with.
“
Usertesting.com
The U in UX
User experience design isn’t just about designing a product that happens to be used by a person.
The U in UX
User experience design revolves around understanding real user needs, and we accomplish this with a user-centered design approach.
User Experience
User Experience
Core Concepts
● User research
● Interaction design
● User modeling
● User flows
● Information architecture
● Heuristic evaluations
● Wireframing
● Prototyping
● Usability Testing
● Quantitative analysis
● Typography
● Color theory
● Branding
● Style Tiles
● Layouts and grids
● Principles of design
● UI patterns
● Microinteractions
● Mobile design
● Web design
User Experience User Interface
Our Approach
Learning by DoingAcademic Philosophy
Academic Philosophy
● Multidisciplinary
● Practical
● Clear
● Engaging
● Applicative
● Collaborative
● Responsive
● Intensive
● Adaptive
● Uncompromising
Experiential Learning
We teach design using active learning.
Our program fosters an experiential
approach to design thinking and design
doing.
This engaged learning process allows for
continuous feedback and maximum
participation between our design students,
faculty, and clients.
The
PROGRAMSTRUCTURE
In-person
The Program
Design Essential UX or UI Virtual Portfolio School
6 weeks 6 weeks 12 weeks
Online
Online Course Goals
Design Essentials
● Intro to software
● Intro to UX/IxD/UI
● Experience developing app
● Understand basic terminology
UX and UI Specific Tracks
● Explore UX or UI concepts in greater
depth
● Software proficiency in key tools
● Emphasis on teamwork
● Focus on project development from
conception to presentation
In-person Goals
Clients
● Learn how to work with
stakeholders
● Build communication skills
● Learn how to work in an agile
environment
● Understand basic terminology
Career
● Build resume, cover letter, online
social profile
● Develop case studies
● Learn how to interview and present
yourself as an applicant
● Create portfolio
Curriculum Path
UI Path
UX Path
Design Essentials
PortfolioSchool
Explore Design Develop Expertise
Acquire Specific SkillsStart Finish
Visual Design
Example Breakdown
UX Essentials
Synthesis & Ideation
UIDesign
User Testing
InteractionDesign
Expectations
Weekly Meetings
Two Weekly Check-ins
● Concept review & workshop
● Critique
Daily Office Hours
● Questions can be posted on
Slack or emailed.
● Time can be booked with
instructors for added help.
Assignments
● There’s weekly homework.
● All deliverables are graded and provided feedback.
● There’s extra-credit assignments and reading for
even more in-depth learning.
Bootcamp Experience
● DESIGNATION is not standard academia
● Learning through failure
● Your hours and workload will progressively increase with each
phase
● You can be dropped from our program if you fail to do the work.
Hardware Requirements
● Macbook Air or Pro
● 16 GB of RAM (recommended)
Software Requirements
● Slack (free)
● Sketch (50% discount)
● POP (free app)
● Invision (free 1 year trial)
● Adobe CC (for UI students only)
● Axure (free student license, for UX students only)
Student Life
CommonQuestions
Financial Considerations
● $12,800 tuition for the full 24 week program
● $800 for 6 week Design Essentials
● Additional expenses:
○ Macbook: $1300-$2000
○ Software: $100-$200
○ Living expenses (rent, food, etc): $4000-$6000 (for 3 months in Chicago)
○ Transportation: $100-$200/month
FAQ
● You cannot focus on both UX and UI.
● The UX track requires user research and engaging with potential
users, as such fluency in English is a requirement.
○ You must be comfortable interviewing and conducting user testing
● Depending on your qualifications, you may pass out of Design
Essentials and even the Virtual track.
● Career assistance is provided to students contingent upon their
successful completion of a portfolio.
Considerations before joining
● Have a clear understanding of what we want out of our program
before joining.
● Be prepared to work hard!
● Be prepared to collaborate and learn from others.
Q&AAny Questions?
